Products
Taboola's products have been designed to maximize video views and convert users, from anywhere they are, into video viewers.
- Taboola Video2Video
Placed within your video player or on your video page, Taboola Video2Video delivers the best next videos users would like to watch, increasing video views per visit Taboola Video2Video was shown to have 50% - 200% higher CTR than competing solutions.
learn more about Taboola Video2Video
- Taboola Text2Video
Placed on your article pages, Taboola Text2Video delivers highly relevant, related videos that your users are most likely to watch, converting your article readers into video viewers while increasing total video views by as much as 200%.
learn more about Taboola Text2Video
- Taboola White Label Distribution Platform
Placed on affiliate sites and blogs, the Taboola White Label Distribution Platform automatically delivers highly relevant, related videos from your video corpus that users are most likely to watch. Contrary to standard "syndication" of video content, the Taboola White Label Distribution Platform can easily scale to 100's, even 1000's of affiliate sites while allowing you to keep control of the viewer experience and the monetization of the video views. With the Taboola White Label Distribution Platform, not only do you increase the number of affiliates with whom you can partner, but also the percentage of pages on those affiliates that can distribute your videos and the conversion rate of users from those pages. Total video views from distribution can be increased by 1,000%.
learn more about Taboola White Label Distribution Platform
Platform
All Taboola products are built on top of a common and robust platform that delivers the following benefits:
- Scalable, Easy To Implement Solution
Software-as-a-service solution. No installation required.
As easy as "paste one line of code" implementation.
Web-based tool for easy customization of user interface look & feel.
- The Best Video Discovery Engine Out There
Powered by EngageRankTM: unique engagement-based discovery of the best next videos to watch.
- Targeted, Related Ads Monetization Engine
Automatically blends highly relevant ads into the recommendation list.
- Content Promotion Engine
Your sales or traffic teams can steer Taboola to the high-earning content or to oversold sections. The Taboola platform will automatically promote this higher eCPM / oversold video content across all properties – video pages (Video2Video), article pages (Text2Video) and affiliate sites (Distribution Platform).
- Complete Analytics & Reporting Suite
Gain visibility and transparency into your users' video watching behavior and into the performance of Taboola products.
Why Taboola is better
Taboola's focus is entirely on video discovery. All of our attention and research is dedicated to improving the quality of video discovery.
 Video discovery is much more challenging than e-commerce or text-based content discovery because of the limited amount of quality, structured and textual information surrounding a video, as well as the constant flow of new videos that have little or no behavioral data history. Standard contextual and behavioral techniques perform poorly in this environment.
Researching the mathematical science behind the task of delivering excellent video recommendations and discovery, Taboola's research team has invented and patented the Taboola EngageRank™:
EngageRank™ is a new layer on top of all the standard contextual and behavioral discovery techniques. By measuring, storing and analyzing massive amounts of data about user behavior with videos, EngageRankTM powers the Taboola engine with continuous, real-time knowledge about which videos, recommendations and algorithms deliver the most engaging videos. This allows our video discovery products to produce 50% - 300% better CTR than competing discovery solutions, as measured by real life A/B tests.
Our experience shows that Taboola products perform even better over time as our algorithms are able to better learn and predict user engagement on the site and as repeat users learn to respect and love the value of our recommendations.
Pricing
Taboola supports several pricing models to suit different publisher preferences and needs:
- Ad supported
This is the preferred and most commonly used model. In this model, Taboola blends an ad or a sponsored video into the recommendation list that is presented to users and shares the resulting revenue. The service is free of charge, and ads can be supplied by Taboola and/or from your own inventory. In this model you keep the entire economic value gained from Taboola-generated video views, as well as your own share of the related ads revenue.
Contact our sales team for more details
- Pay per usage
This model is similar to a CDN, where you pay per use of our product. This is a simple model that can help you predict the cost of using the Taboola service.
Contact our sales team for more details
- Pay per lift
In this model you only pay for the proven lift that the Taboola discovery engine delivers over competing discovery algorithms such as "more from category", "recently uploaded" and "most popular".
In this unique pricing model, Taboola continuously runs an A/B test by presenting competing discovery algorithms to a small control group of 1% of your users and measuring the lift our product produces over that control group. You are charged only for that lift.
Contact our sales team for more details
Implementation
Implementation of Taboola products is supported by easy to use web-based tools and online documentation. Most clients can complete setup & installation within hours. Our dedicated professional service team can help you set up, customize, optimize and tweak your implementation to fit any unique need you may have.
This is how we suggest you get started:
- Simple Setup & Quick Launch
Using the web-based publisher console, you can setup and customize the look & feel of the Taboola widget.
Once finished, integrate Taboola into your site by pasting a single line of JS or AS code. Brightcove 3 users can install Taboola from their Brightcove studio without changing a single line of code.
This entire process takes from a couple of hours to a day. Once integrated, the Taboola products immediately start delivering excellent recommendations to your site users, constantly improving over time.
- Optimize Performance
By supplying Taboola with additional, optional meta data and RSS feeds, and by controlling content promotion, you can further optimize the performance of the Taboola discovery engine.
- Tweak User Experience
By utilizing optional CSS, JavaScript and ActionScript APIs, you can further tweak the user experience to match whatever you can think of.
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