Taboola Text2Video

Convert article readers to video viewers. Maximize user engagement. Maximize views of higher value content.

Benefits

• Convert article readers into video viewers, maximizing user engagement
• Improve user experience by showing relevant video content at the right place and the right time
• Direct users to higher CPM or to oversold video content
• Earn incremental revenues from Taboola "Related Ads"

Pricing

• Ad supported
• Pay per recommendation
• Pay per lift

Implementation

Learn more about the Taboola implementation

Taboola Text2Video widgets can be placed within, alongside or below your articles or blog posts. Powered by EngageRank™, Taboola Text2Video widgets analyze article content and user behavior in order to recommend the best next videos a user is likely to watch. We generate our video recommendations based on what the user is reading right now, as well as on how engaged your users are with your videos ("Powered by Taboola" EngageRank™). This helps us to predict beyond the context of the article what is best suited for your users.

Need to convert article readers to video viewers?

It is common for publishers of mixed content to have 20-100 times more page views than video views, and it's common for up to 95% of visitors to a site to read articles but not watch videos.
The result: converting even a tiny % of article readers to watch your videos can more than double your overall video views.
Our focus on video discovery makes us the best at what we do. Taboola Text2Video was measured in controlled A/B tests and was shown to have 50% - 300% higher CTR than competing solutions. When used according to Taboola's best practices, the Taboola Text2Video widgets can increase overall video views by up to 200%.

Are some of your videos monetized better than others?

We understand that not all videos are equal. Some might earn higher CPMs than others, and some might be oversold while others are not.
With Taboola, you can define what video content should be monetized at any given time (higher-earning or oversold inventory), and the Taboola Text2Video widget will automatically direct users towards it, while maintaining recommendation quality and user engagement

Want to maximize video views for free, and earn incremental revenues?

By placing Taboola "Related Ads" within the Taboola Text2Video widget, you can benefit from Taboola's best-in-class video discovery for free while gaining an incremental revenue stream from your share of "Related Ad" revenues.

Taboola Text2Video "Related Ads" have shown to produce up to $0.3 eCPM on text pages, generating a meaningful incremental revenue stream from your text pages while maximizing video views at the same time!