Contact Sales +1-888-721-1981History of Video and Where We Are Going
May 24th, 2010
This is a guest blog post from Corey Kronengold, Editor of Online Video Watch and Director, Marketing at Innovid
When Charles Ginsburg, led the research team at Ampex Corporation in developing the first practical videotape recorder in 1951, he probably had no idea that his invention would be the foundation for unprecedented future innovations.
When you think about it, we have been captivated by moving images from the moment Thomas Edison introduced us to The Great Train Robbery. Perhaps it is in our nature to communicate, educate, enlighten and entertain through film and video? From professional-level productions to funny user generated video to the most esoteric art house pictures, there is no shortage of demand for motion-based content.
The Power of Video Recommendation and the Brightcove Partner Alliance
May 18th, 2010
As members of our Brightcove Alliance program play a vital role in helping us further enhance our online video platform, we often like to take the time to share our thoughts and insights on our Alliance member’s corporate blogs. So, when I was invited to be a contributor to the Taboola blog, I jumped at the chance to discuss the value of video recommendation engines and how they are changing the way that end users discover relevant video content.
We firmly believe that the right tools need to be in place to make online video more engaging and meaningful to users. It is one thing to provide compelling content, but it is another thing to deliver content that enhances the video discovery process for users. Once this meaningful content is provided, online publishers get to reap the benefits of increased traffic and video views.
Become a “Taboolar”. Research & Develop the next video discovery generation
April 29th, 2010
Hello world. We are looking for top notch algorithmic developers to join Taboola, in our Tel-Aviv Israel office.
This position is one of the most exciting positions we have and allows dealing with real world data of major online publishers, such as NYTimes, CNN, Demand Media, and many other exciting ones we can’t tell the world yet.
The person will be responsible for developing recommendation algorithms in a Java environment.
If it’s looks related, and it feels related — it’s related! so what’s the story behind Taboola-Related-Ads
April 14th, 2010
Usually when you see taboola video recommendations on article pages, and video pages your expectations are to see a list of videos that makes sense to you personally.
And that’s exactly what we’re here to do!
We work really hard on improving the experience people have when they discover videos they never knew existed when surfing the web. If you think about it, in many cases, you don’t come to a site with a specific intent to watch a video. The reason you came is because a friend emailed you a link of a good article, or maybe you’ve picked up a link on twitter. However, some sites have really good content to offer you, and we want to make sure you know it’s there!
Online Video Finally Works: Now It’s Time To Make It Better
April 1st, 2010
When the online video market began to take hold in 2005, many publishers grappled with the proper way to monetize the emerging online video-watching trend. It wasn’t easy, and for the last couple of years there was a question whether it was even possible. Yet, a recent study published by eMarketer shows that while overall online ad sales declined in 2009, “video ad spending growth will far outpace any other online format, running in the 34% to 45% range from 2009 through 2014.”
So it seems like publishers have finally found a way to monetize their video assets. How did they make it? And what is next in line for those publishers? The story starts with the well-known 30-second TV ad spot.
TV has popularized the 30-second ad spot. In the early days of online video, publishers and advertisers were trying to repurpose this format to online video. But what worked well in the middle of a 30-minute TV program, did not work well before a 3-minute online video clip. Users simply didn’t consider the value of a 3-minute clip to be big enough to “pay for” by watching a 30 second pre-roll.
Who let the dogs out?
March 29th, 2010
As us Taboolars spend so much time together, working hard on making a real change, it makes sense to bring all the things we love into our work environment.
And what can be better than our favorite pets to spend some quality time with us while we work on changing the way people discover videos around the world.
In this picture, you can see Romeo (Adam’s dog) standing in front of our gigantic logo, making sure everything is under control
So what’s the meaning of “Taboola”?
March 25th, 2010Taboola (comes from Tabula Rasa, in Latin: scraped tablet or clean slate) is the mathematical term for a situation when an autonomous agent needs to provide a mechanism which reasons and plans towards its goal and solution – when there is no “built in” knowledge of its environment. Taboola’s play on the term reflects the company’s challenging task to discover the most relevant videos out of the huge amount of videos available, where there is absolutely no given information in advance, and the information that does exist is sparse, noisy and problematic. Thus, truly a “blank slate”.
Next Generation Affiliate Marketing of Videos Through White Label Distribution
February 3rd, 2010
Ever since YouTube made it possible to embed videos onto blogs and websites, video content has become completely ubiquitous and viral.Following YouTube’s footsteps and getting your video content embedded throughout the Web does increase video views and viewer engagement, but the process of selecting the right content in the right context is manual and tedious and limits the potential of this distribution channel.Imagine the possibilities if blogs and affiliate sites could embed a widget on their pages that would automatically select the right video content from your library for each and every page on their site. This is what Affiliate2Video is all about.
For several years now, premium content publishers have been syndicating and distributing their video content to affiliate sites – a viable strategy for allowing video content to be more reachable. Typically, publishers leverage their “Popular Videos” feed on those sites, or provide embedding capabilities for bloggers and site managers to manually select and embed specific videos within specific articles.We have found that both approaches can be highly inefficient. The “Popular Videos” feed results in poor click-through rate due to lack of relevancy of the videos being presented next to the article posts. The manual embedding of videos, by its manual and tedious nature, limits the affiliate content that can source traffic.
Liz Hughes, a Taboolar
January 15th, 2010
Liz, welcome on board ! We want to congratulate Liz for joining the management team in our NY, Manhattan office. Liz joined Taboola as Vice President of Business Development and Sales, overseeing revenues, account management and partners strategy. Before Liz became a Taboolar, she was with several early stage internet video companies beginning with RealNetworks where she spent 10 years and was responsible for managing all Media & Entertainment relationshipsMost recently she led RealNetworks efforts in developing a comprehensive solution for Mobile video delivery.The first hebrew word Liz wanted to pick up when joining the team was “Tachles” which mainly means — “what’s the bottom line” Liz holds a BS in Computer Science and an MS in Technology Management, so she can talk with our mathematicians about what’s really going on !
Converting Article Readers Into Highly Engaged Video Viewers
January 13th, 2010
Although online video watching is reaching a major trending peak these days, the overall marketplace for generating ad revenue from video is relatively small when compared with traditional online textually based webpages
Online Video Content vs. Textual Content
Traditionally, there has been a school of thought that considers text pages and video pages as completely separate beasts. The reality is that video and text have a symbiotic relationship that can allow for both to benefit from each others’ user base. Much like how search is critical for creating the first anchor page view on many sites, a text page could do the same for videos by pushing users through related and recommended video content.
Location, Location, Location: GEO-locate Your Video Users and Unleash Deep Insights
January 11th, 2010
In real estate, the old saying “location, location, location,” speaks to the simple concept that the best-located properties are the most valuable. The concept of location and video users never really had much potential until recently.
For example, how valuable would it be for an online publisher to see viewing trends based on geo-location? It is possible that online video views of the NBA’s Sacramento Kings are very high from users in Israel this time a year – all due to the fact that the first Israeli-born player Omri Casspi is on the team. Now, this is a rather famous example, especially if you visited in Israel, but what other “less famous” examples await out there? How often is this type of GEO trend being created and not capitalized on? Is it yearly, monthly, or perhaps daily? What if you could dive deeper and see the world’s user location data/trends from your entire video inventory? So much you can do, right? Only this can be a very difficult problem to solve, given the amount of users, places they can come from and pace in which those trends are being created and then go away.
Hagai’s last-name is Gold, and he is our new VP of Finance
December 15th, 2009
We want to congratulate Hagai for joining the management team as Vice President of Finance.
At Taboola, Hagai will be in charge of Taboola financial, accounting and operational matters.
Before Hagai became a Taboolar, he was the Finance and Administration manager of RSA Security Israel.
Prior to joining RSA, Hagai was assistant controller at Oracle Israel following three years at Deloitte Israel.
Hagai is a also Certified Public Accountant and holds a B.A. in Accounting & Economics from Bar-Ilan University, an MBA (specialty finance) from Bar-Ilan University and an MA from the Faculty of Law of Bar-Ilan University.
How Best to Monetize Your Video Assets
December 15th, 2009
By providing recommended videos, online publishers are able to keep users engaged for a longer period and entice them to come back to watch more. Thanks to our Engagement-based technology, publishers can now serve up recommended videos that truly have personal meaning for users. Those video recommendations are mostly served up on article pages to convert article traffic to high CPM video pages, on core video pages and players, and even on distributed sites to marry your video content with third party content — all in an effort to drive users back to the site.
Cracking the code for keeping users engaged and watching more videos is a real challenge. Let’s say you are doing a great job navigating users on your site and they are clicking on a second, third, or even fourth related video and watching each until the end. You have reached your goal: users are staying engaged for a longer period of time. So, what is the exact value and how do you leverage this and monetize this engagement through advertising? Or, how do you do it differently than the traditional CPM model?
Lior Golan is our Israel General Manager (or in other world, a big-Taboolar)
May 5th, 2009
Lior and Adam, our Founder & CEO, met originally at Dixie for some great burgers when deciding to partner, and have Lior join the management team as General Manager of Israel
As Taboola Israel GM, Lior is leading our product and technical strategy, responsible for delivering the innovating products and high quality we’re proud of.
Before Lior became a big-Taboolar, he co-founded and acted as CTO and VP R&D of Cyota that was sold in 2005 for $145M for RSA. Cyota was a leader in consumer Internet security, and pioneered the usage of machine learning tools within the authentication market. In Cyota Lior was instrumental in leading the product and business vision of the company.
After the RSA acquisition Lior spent two years in RSA as CTO & VP strategy and was responsible for leading the product and business direction of the consumer business unit.
Lior also graduated from prestigious academic program “Talpiot” in the Hebrew University in Jerusalem, and spent 8 years in the Israeli intelligence, where he was awarded the “Israel Defense Award”
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