This year, consumers spent an average of $135.10 on Valentine’s Day gifts, so it’s no surprise that marketers created valuable content around February 14th. From recipes for romantic meals to tips for writing surprising love notes, high-quality content was abound across our entire network.
As expected, many headlines used the words “Valentine’s Day” or “Valentine” which most likely helped drive traffic, but the biggest takeaway for me was that like our holiday infographic, food was once again a hot topic. I also think it’s very interesting that a headline about flowers that bloom at night performed well within its category! Granted, giving flowers is common (at least we women think so), but by looking at the data of how people around the Web consumed content around February 14th, it’s apparent that specifics about flower types are also details people wanted to learn more about. Will this insight influence marketers around Mother’s Day?
Some other successful headlines included:
11 Reasons to Love Yourself This Valentine’s Day
“Loving yourself” is not something we necessarily think about doing for Valentine’s Day which is why this headline jumps out at us. Sometimes moving away from traditional content marketing concepts will help garner more interest.
8 Romantic Vintage Engagement Rings
Since Valentine’s Day is a popular date for couples to become engaged, this content appeals to readers who may be planning to pop the question. Like the last headline, using numbers and lists also tend to be successful.
What first made you fall in love? (Video)
Aside from this idea catching the eye of romantics, the mention of video in the headline peaks interest and helps to earn more clicks.
Valentine’s Day is Friday! Don’t Despair, we can Help…
Headlines that offer solutions to a problem resonate well and procrastinators will likely click on this one.
As we gear up for March events including St. Patrick’s Day and March Madness, try A/B testing to see which headlines will perform the best so you can measure the results and optimize. For more information about how you can use Taboola to share your content with a wide audience, drive engaged audiences back to your site, and learn editorial insights as to what works and what doesn’t - click here.
Join the conversation. Tweet us @Taboola and tell us about your favorite Valentine’s Day content marketing campaign this year.
Tammy Blythe Goodman is the Marketing Communications Manager at Taboola in New York City. She has over 10 years' experience in the mobile industry and also has extensive experience in public relations and video games.