Management
Adam Singolda, Founder & Chief Executive Officer
As the chief executive officer of Taboola, Adam Singolda is leading the company business strategy, execution, and business development, while maintaining a unique company culture of competitiveness, quantitativeness, and innovation.
Prior to founding Taboola, Adam served as an officer in a mathematical elite unit in the Israeli National Security Agency (I-NSA) for almost seven years. Adam’s focus in the unit was data-mining and “unsolvable problems.” His background uniquely prepares him to lead Taboola’s efforts toward technological advantage that focuses on scale and quantifiable value to publishers, advertisers and users.
Adam is an honored alum of the IDF's elite "Mamram" computer-science training program, and he finished first in his class in the officer's academy of the IDF.
Adam's vision for Taboola is to change the way people around the world discover the videos they like no matter where they are.
Follow Adam on twitter @adamsingolda
Prior to founding Taboola, Adam served as an officer in a mathematical elite unit in the Israeli National Security Agency (I-NSA) for almost seven years. Adam’s focus in the unit was data-mining and “unsolvable problems.” His background uniquely prepares him to lead Taboola’s efforts toward technological advantage that focuses on scale and quantifiable value to publishers, advertisers and users.
Adam is an honored alum of the IDF's elite "Mamram" computer-science training program, and he finished first in his class in the officer's academy of the IDF.
Adam's vision for Taboola is to change the way people around the world discover the videos they like no matter where they are.
Follow Adam on twitter @adamsingolda
Lior Golan, Israel General Manager
As the general manager of Taboola Israel, Lior is leading Taboola product and technical strategy and is responsible for delivering the innovating products and high quality service Taboola is proud of.
Prior to joining Taboola, Lior was co-founder, CTO and VP R&D of Cyota (acquired by RSA in 2005 for $145MM). Cyota was a leader in consumer Internet security, and pioneered the usage of machine learning tools within the authentication market. In Cyota Lior was instrumental in leading the product and business vision of the company.
After the RSA acquisition Lior spent two years in RSA as CTO & VP strategy and was responsible for leading the product and business direction of the consumer business unit.Lior graduated from prestigious academic program “Talpiot” in the Hebrew University in Jerusalem, and spent 8 years in the Israeli intelligence, where he was awarded the "Israel Defense Award".
Follow Lior Golan on twitter (@liorgo)
Prior to joining Taboola, Lior was co-founder, CTO and VP R&D of Cyota (acquired by RSA in 2005 for $145MM). Cyota was a leader in consumer Internet security, and pioneered the usage of machine learning tools within the authentication market. In Cyota Lior was instrumental in leading the product and business vision of the company.
After the RSA acquisition Lior spent two years in RSA as CTO & VP strategy and was responsible for leading the product and business direction of the consumer business unit.Lior graduated from prestigious academic program “Talpiot” in the Hebrew University in Jerusalem, and spent 8 years in the Israeli intelligence, where he was awarded the "Israel Defense Award".
Follow Lior Golan on twitter (@liorgo)
Liz Hughes, Vice President Business Development/Sales
As the Vice President of Sales and Business Development for Taboola, Liz is responsible for revenue generation, account management and partner strategy. Prior to joining Taboola, Liz has worked with several early stage Internet video companies beginning with RealNetworks where she spent 10 years. As the Vice President, Business Development at RealNetworks, Liz was responsible for managing all Media&Entertainment relationships.
Most recently she led RealNetworks efforts in developing a comprehensive solution for Mobile video delivery.Liz holds a BS in Computer Science and an MS in Technology Management
Follow Liz on twitter @zillynyc
Most recently she led RealNetworks efforts in developing a comprehensive solution for Mobile video delivery.Liz holds a BS in Computer Science and an MS in Technology Management
Follow Liz on twitter @zillynyc
Hagai Gold, Vice President Finance
As Taboola VP finance, Hagai is in charge of Taboola financial, accounting and operational matters.
Prior to joining Taboola, Hagai was the Finance and Administration manager of RSA Security Israel. Prior to joining RSA, Hagai was assistant controller at Oracle Israel following three years at Deloitte Israel.
Hagai is a Certified Public Accountant and holds a B.A. in Accounting & Economics from Bar-Ilan University, an MBA (specialty finance) from Bar-Ilan University and an MA from the Faculty of Law of Bar-Ilan University.
Prior to joining Taboola, Hagai was the Finance and Administration manager of RSA Security Israel. Prior to joining RSA, Hagai was assistant controller at Oracle Israel following three years at Deloitte Israel.
Hagai is a Certified Public Accountant and holds a B.A. in Accounting & Economics from Bar-Ilan University, an MBA (specialty finance) from Bar-Ilan University and an MA from the Faculty of Law of Bar-Ilan University.




