Top Stories

7 February 2024

Taboola experts analyzed top-performing ads across Yahoo, culminating in the Yahoo-Focused Global Creative Trends Playbook.

12 September 2023

Taboola’s Maximize Conversions bidding strategy helps advertisers drive more conversions and improve performance at scale.

12 July 2023

Taboola has introduced a Generative AI solution for advertisers, enabling the creation of personalized ads with optimized headlines, descriptions, and images. Using AI tools, advertisers can generate multiple ad variations quickly and affordably, saving time and resources while improving campaign performance and tailoring ads to individual customers.

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21 March 2024

The 2024 U.S. Taboola Sales Kick-Off (SKO) ended with participants setting a positive tone for Taboola’s vision to be the premier recommendation engine for the open web.

19 March 2024

Taboola has partnered with Sistas In Sales. Meet the featured women from Taboola.

28 February 2024

Discover female pioneers who shaped digital advertising, from Helen Lansdowne Resor to Susan Wojcicki. Empower the next generation of female leaders in digital marketing.

8 February 2024

Taboola looked at football readership data to learn more about online interest in the big game and predict the winner.

8 February 2024

Raz Vakil, Taboola’s Director of R&D, emphasizes the company’s vibrant culture, focus on growth, and innovation, citing trust, feedback, and community as crucial factors in his success.

5 February 2024

Taboola Noir, Taboola’s ERG, champions support for black employees, emphasizing diversity, community, and professional growth.

31 January 2024

Discover GA4 attribution models. Learn how GA4 attribution models work with our comprehensive and easy guide to Google Analytics 4.

23 January 2024

With Dry January trends on the rise, publishers and advertisers in health-related verticals should leverage growing interest in non-alcoholic spirits, providing engaging content and campaigns for health-conscious consumers.

4 January 2024

Discover the power of multi-touch attribution in your marketing strategy. Explore essential strategies and reporting tools to maximise ROI.

3 January 2024

Discover how to avoid the common attribution mistakes and errors in your marketing analysis. Learn our expert tips and strategies!

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