The healthcare industry has weathered unprecedented changes in recent years. A global pandemic brought a new focus on health, wellness and hygiene. Now consumers have more options than ever to personalize their experiences with resources like telemedicine, fitness apps and wearable technology.
As the world of healthcare evolves, advertisers in this industry should reach their customers with personalized and relevant campaigns that address their needs.
That’s where the Taboola Creative Playbook: Health can help. This comprehensive guide provides insights, trends and creative strategies for advertisers in the healthcare industry – including healthy lifestyle and medical health promotions.
Entdecke datengetriebene Creative Shop Playbooks
The Taboola Creative Shop—a team of global strategists and experts—pulled data from Taboola’s network of over 9,000 publisher sites and 600 million daily active users. The team used AI and natural language processing (NLP) to surface trending topics across multiple geographic locations and KPIs. The insights are summarized in this ultimate playbook to help your healthcare campaigns succeed.
Use trends and recommendations from Taboola’s Creative Shop to optimize your campaigns.
Here’s a taste of what the guide has to offer you:
- Anti-aging in the United States. The United States is one of the few countries where aging is a top health issue, perhaps reflecting the growing interest in maintaining a youthful appearance and staying healthy into old age.
- Diet and weight loss in Europe. These trends are among the top topics in European countries. This strong focus on diet and weight loss could be due to cultural norms around body weight and healthy eating habits.
- Diverse topics in South America. We see a wider range of top health topics across South America. For example, nutrition is popular in Brazil, while in Argentina you read more about therapy. This is not too surprising, Argentina has one of the highest proportions of psychologists per capita in the world.
And here’s a look at Taboola’s data-driven strategies for more engaging healthcare ads:
- Increase clicks with engaging CTAs. Keep your customers moving through the funnel with a click-worthy call to action. The top CTA buttons across the Taboola network include “Read More,” “Get Offer,” and “Click Here.”
- Visualize fitness goals. Inspire readers to achieve their wellness goals with images of young and fit people. You can also use motion ads of people working out or doing exercises to increase engagement.
- Target your audience by location. Localize and customize your creative by market, communicating the nuances of each country or region. For example: Do you live in [city]? “Get a free eye test.”
- Don’t beat around the bush. Health can be a sensitive topic. However, the best-performing headlines point directly to a problem and invite readers to address the issue. Be very specific. For example: “You need to do this exercise twice a week before breakfast to strengthen your abdominal muscles.”
- Show ingredients and special foods. Include images of interesting ingredients and healthy foods related to your products. Even if the ingredients are very rare or only hinted at, they can arouse curiosity and encourage people to click.
- Help people adopt new behaviors. Reading trends suggest that consumers are open to breaking old habits and trying new rituals, so use your creative copy to help them make these changes. For example, “Going to bed early can help you get better results at the gym.”
Ready to supercharge your health campaigns and increase performance? Download the Taboola Creative Playbook: Health for more successful creative strategies.
