Taboola Scores Big With Discovery for Sports and Comic Book Fans Across the Web
Leading Online Communities — 247Sports and ComicBook.com — Leverage Taboola As Exclusive, Multi-Platform Discovery Partner
NEW YORK, July 9, 2015 – Taboola, the leading discovery platform, today announced a multi-year partnership with 247Sports and ComicBook.com, two leading online communities for sports and comic book fans across the web. Taboola will be the exclusive discovery platform for both sites, delivering personalized content recommendations and monetization solutions on desktop and mobile.
With a combined audience of over 19 million unique monthly visitors (according to comScore), 247Sports and ComicBook.com have become essential destinations for their respective fandoms, blending fresh content with data-driven products to create vibrant online communities. Taboola’s discovery technology will help boost engagement and revenue from this booming audience, which includes powerful social media followings. Last October, ComicBook.com ranked as the 11th most popular publisher on Facebook, surpassing CNN and MTV.
Taboola’s personalized recommendations are optimized for all screen sizes, including mobile, where 247Sports and ComicBook.com receive a majority of their traffic. The collaboration also includes an implementation of Taboola Native, the latest addition to Taboola’s discovery platform that enables publishers to better sell their own on-site or off-site sponsored content campaigns. Taboola Native supports both CPC- and CPM-based monetization models, and guarantees 100% fill rates from Taboola’s premium network of content.
“User experience is crucial for community-based sites like ours, and Taboola’s discovery platform integrates seamlessly with our online properties,” said Shannon Terry, CEO of 247Sports and ComicBook.com. “By equipping our team with new content promotion tools and real-time data, Taboola not only improves our on-site monetization, but also empowers our business team to better sell its own promotional products.”
Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (including collaborative filtering, geography, social media trends, and more), matching people with the top content items they are most likely to be interested in consuming.
“Online communities are where ‘super engaged’ audiences increasingly congregate to discover content they may like, and both 247Sports and ComicBook.com are extremely well positioned sites with truly dedicated fanbases,” said Adam Singolda, founder and CEO of Taboola. “We’re thrilled to partner with two of the leading brands in the online sports and entertainment worlds, and look forward to working together on providing unique discovery experiences for these audiences as they continue to attract even more fans around the world.”
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, New Delhi, Tel Aviv, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About 247Sports.com
247Sports is an independent digital sports media company which delivers ‘your team all the time’ with original sports and sports entertainment news on a team-by-team basis. 247Sports is the only sports content provider that reaches every type of fan, from social and casual followers to the most passionate of fans.
About ComicBook.com
ComicBook.com is an independent media company focused on pop culture, influenced by the robust comic book industry, whose iconic creations have become the driving force of mainstream entertainment behind today’s blockbuster movies, hit TV shows, best selling video games, and more.
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