Taboola Gains Strong Foothold in Germany, Signs Exclusive 3-Year Agreement with Axel Springer’s DIE WELT

Global Discovery Leader Inks Multi-Million Dollar Deal with Leading German Publisher, Driving Audience Engagement and Revenue Across Desktop and Mobile

NEW YORK and BERLIN, DECEMBER 22, 2015 – Taboola®, the leading discovery platform, today announced an exclusive, multi-million dollar, 3-year partnership with DIE WELT, the flagship digital publication of German media powerhouse Axel Springer SE. Taboola’s personalized content recommendations and discovery solutions will be implemented across Welt.de’s desktop and mobile sites, increasing audience engagement while generating meaningful revenue for the publisher.

Reaching nearly 14 million unique visitors each month, DIE WELT is one of Germany’s most influential and highly respected digital publications, covering the latest news in politics, economy, society, and culture. As DIE WELT continues to adapt to the ever-changing media environment, the partnership with Taboola will help drive company-wide efforts around mobile audience growth, audience engagement, and personalization.

Throughout 2015, Taboola has been heavily focused on expanding its European footprint, signing deals with several leading European publishers including Daily Mail, Johnston Press, L’Express, Euronews, Marie Claire, and more. The company’s European growth combined with newfound partnerships across Latin America and Asia-Pacific helped propel Taboola into the #1 position for distributing content worldwide, reaching 640 million unique desktop users, as reported by comScore.

Taboola’s proprietary technology analyzes hundreds of real-time signals such as content consumption habits, geography, device, referral source, and social media trends to best match users with content they will most likely be interested in consuming. Personalized content recommendations surfaced by Taboola will drive users to videos, articles, and photo galleries across Welt.de, as well as sponsored content from around the web, which will create a significant new revenue stream for DIE WELT.

“This partnership marks the latest step forward in our steadfast expansion into Europe, and we’re excited to double down on the German market,” said Adam Singolda, founder and CEO at Taboola. “We’re extremely honored and excited to be collaborating with such a highly respected publisher as Axel Springer, and we look forward to driving DIE WELT’s user engagement and monetization, connecting German audiences with high-quality content they may like and never knew existed.”

About Taboola

Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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