Taboola Signs 3-Year Deal With Abrams Media to Power Network-Wide Discovery and Monetization
Leading Sites — Including Mediaite, The Mary Sue, Styleite and The Braiser — Leverage Taboola as Exclusive, Multi-Platform Content Discovery Partner
NEW YORK, September 22, 2015 – Taboola, the leading discovery platform, today announced a three-year partnership with Abrams Media, the digital publisher of popular sites spanning news, politics, fashion, pop culture and food. Taboola will serve as the exclusive, multi-platform content discovery partner across Mediaite, The Mary Sue, Styleite and The Braiser, matching users with personalized content recommendations and driving engagement and monetization goals for the publisher.
Powered by Taboola’s predictive technology, prominent recommendations alongside editorial will present users with promoted stories from around the web, driving substantial new revenue streams for Abrams Media. This effort builds on the publisher’s existing Taboola-X implementation, a programmatic offering which uses real-time bidding environments to surface recommended products and services for targeted audiences.
The new collaboration also employs Taboola’s “audience exchange” architecture, a flexible and easy-to-use dashboard that allows Abrams Media to better manage and optimize the flow of traffic within its network. Driven by personalization technology, visitors on Mediaite can discover content they may like on partner sites, such as Styleite or The Braiser, increasing pages-per-visit across the network and fostering more loyal audiences.
“Our team has spent the last five years identifying and developing what we call ‘passion pockets,’ highly-engaged audiences that gather online around a specific topic,” said Dan Abrams, founder and CEO of Abrams Media. “As our successful online brands continue to grow and mature, it’s vital that we seek out new ways to keep our visitors engaged and monetize our popular web properties. We’re very excited to work with Taboola on achieving both of those missions.”
Taboola’s predictive engine analyzes hundreds of real-time signals (including geography, content, referral source, social media trends, and more) to match people with the top handful of content items in which they are most likely to be interested.
“It’s rare to see a media company grow so fast as Abrams Media, and with the type of loyalty consumers have for the brand,” said Adam Singolda, founder and CEO of Taboola. “Passionate readership on sites like Mediaite are some of the most engaged on the web, and we’re thrilled to partner with the Abrams Media team on creating personalized experiences for these users, helping them discover even more content they may like but never knew existed.”
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Abrams Media
Abrams Media is a suite of popular web properties with passionate and highly engaged audiences. Covering a wide variety of topics, Abrams Media is currently comprised of Mediaite.com, TheMarySue.com, Styleite.com, and TheBraiser.com (SportsGrid.com was sold to Anthem Media in 2013). The brands of the Abrams Media network have each become leaders in their respective industries and regularly welcome well over 10 million unique monthly visitors.