Yahoo & Tech Company

A tech company was looking to expand their native advertising reach, increasing impressions while maintaining efficient costs. They’d already had success launching native ads across Yahoo’s network of premium owned and-operated (O&O) properties, including Yahoo Finance, Yahoo News, and Yahoo Sports.

Now, they were going to boost their campaign performance even further with the new and innovative Yahoo native ad workflow, powered by Taboola.

As a leading content recommendation platform, Taboola has long provided advertisers with the tools they need to launch personalized, targeted, and brand-safe native ads that drive performance results. Now, through a milestone partnership, Taboola and Yahoo created what will be the world’s largest native marketplace — combining Taboola’s premium supply of over 9,000 publishers and 500 million daily active users with Yahoo’s nearly 900 million readers across the globe.

For this tech company, that opened up an invaluable opportunity to scale their campaigns across the open web while enhancing efficiency.

The result? Powered by a combination of Taboola and Yahoo’s leading native ad capabilities, the tech company achieved a 130% increase in impressions at a 28% lower CPM year-over-year compared to similar campaigns. Ultimately, they were able to continue distributing campaigns across Yahoo’s trusted O&O properties while streamlining their spend and enhancing results.