ynet

As a major publisher, ynet’s biggest strength is the amount of daily users and direct website traffic. In fact, 80% of ynet traffic is direct — a much higher portion than traffic from search and social sources. ynet has been working with Taboola for years to optimize that traffic. Taboola Feed is implemented across all pages and platforms, including the desktop site, mobile site, and apps. Taboola Feed delivers personalized content recommendations below articles with a continuous scroll experience, keeping readers engaged and on site.

ynet’s editors rely on real-time article insights from Taboola Newsroom — an audience analytics platform for editorial teams — to pinpoint daily readership trends and optimize homepage content. For example, A/B testing tools that improve the click through rate of headlines and images.

Now, ynet is the first publisher in Israel to implement Taboola ‘Homepage For You’ — a new offering that leverages Taboola’s advanced AI, to deliver curated, personalized homepage content for each website visitor. With ‘Homepage For You’, ynet can maintain full visibility and editorial control over recommended content, clearly defining which stories can be served in each section. ynet can also temporarily pause the personalization algorithm as needed in case they want to promote curated content in specific homepage placements.

Taboola worked hand-in-hand with ynet’s editorial team throughout the Homepage For You implementation process, in order to make sure the new offering was fully aligned with their needs, and customized the algorithm to support their day to day work.