NY Daily News Selects Taboola as Exclusive Discovery Partner, Launching ‘Full Platform’ Efforts Around Editorial, Native Advertising and Full Page Personalization

Multi-Year Partnership Will Drive Audience Engagement and Monetization Goals for the Leading US Publisher

NEW YORK, February 23, 2016 – Taboola®, the leading global discovery platform, today announced an exclusive, multi-year partnership with New York Daily News, one of the nation’s largest news websites, with over 46,692,506 million unique viewers every month. The collaboration integrates Taboola’s full discovery platform across NY Daily News’ desktop and mobile sites, empowering the entire publisher organization with new capabilities, including:

(1) Taboola Newsroom: An A/B-testing solution that enables editorial staff to experiment with different creative elements, such as titles and thumbnails, and optimize content performance in real-time.

(2) Taboola Native: A white-labelled version of Taboola’s discovery platform that empowers direct-sales teams to introduce innovative native advertising efforts, promoting both on-site and off-site sponsored content campaigns, similar to how Facebook recommends sponsored content.

(3) Taboola Full Page Personalization: A user-focused architecture that product teams can use to segment audiences and adjust the on-site experience in real-time, driving goals around engagement, audience growth, and monetization. For example, NY Daily News can present frequent video viewers with more prominent video player modules, or ensure that social influencers see more social sharing icons.

Powered by Taboola’s predictive engine, NY Daily News will also present readers with personalized content recommendations, drawing on sponsored stories from around the web, as well relevant content from the publisher’s many popular verticals.

“Our team is heavily invested in digital, and like many online publishers, we’re confronted with the challenge of serving many different types of audiences throughout the day,” said Grant Whitmore, Executive Vice President, Digital at NY Daily News. “This new collaboration with Taboola goes beyond content recommendations to rethink the entire on-site user experience, and we look forward to developing new strategies around personalization that increase engagement from our readers and generate substantial new revenue streams for our company.”

Taboola’s predictive technology acts as a search engine but in reverse, analyzing hundreds of real-time signals (including device type, geography, referral source, social media trends, and more) to match people with the top items they are most likely to be interested in consuming next. In recent months, Taboola has inked partnerships with several iconic publishers in the US and around the world, including MSN, AOL, and Axel Springer’s DIE WELT.

“As audiences continue to disperse across different devices and platforms, it becomes crucial to empower the entire publisher organization, including editorial, product, in-house sales, and marketing teams. We’re honored to partner with a forward-thinking company like NY Daily News who is so dedicated to that mission and innovation,” said Adam Singolda, Founder and CEO at Taboola. “With ever-stronger social platforms threatening publishers’ audience and revenue, these are critical times to innovate on the platform front, using discovery technology to grow audience, engagement and revenue. We could not be more excited to explore these kinds of projects and more with Grant and his team.”

About Taboola

Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About the New York Daily News

With 2 million readers in New York, and 42 million national unique visitors online each month, the New York Daily News is the most widely read tabloid in the city and one of America’s fastest-growing web sites. Covering breaking news, politics, sports, entertainment, celebrity, lifestyle, opinion, business and health, the New York Daily News delivers up-to-the-minute reporting, rich photography and compelling video to readers of its print newspaper, industry-leading website, tablet apps, and iPhone, Blackberry and Android editions.

The New York Daily News has won 10 Pulitzer Prize Awards for excellence in journalism. In 2015, it was awarded seven New York State Associated Press Association awards and took the Associated Press Sports Editors awards’ “Triple Crown” as well as first place in the Investigative category across all circulation categories. In addition to its news operations, the New York Daily News runs Daily News Digital Solutions and the Innovation Lab.

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