Taboola Goes Hindi -- Inks Exclusive, Long-Term Deal With Jagran New Media for Multi-Platform Content Discovery Across India
Partnership Will Boost Audience Engagement and Monetization Through Taboola’s Personalized Content Recommendations in English and Hindi
NEW DELHI, February 18, 2016 – Taboola®, the world’s leading discovery platform, today announced an exclusive, multi-year agreement with Jagran New Media, the digital arm of Jagran Prakashan Limited, India’s leading media and communications group. Taboola’s personalized content recommendations will be seamlessly integrated across Jagran’s network of desktop and mobile sites to drive engagement and revenue for the publisher. The implementation will include Jagran.com (India’s leading Hindi news site), JagranJosh.com (India’s leading education site), JagranJunction.com, JagranPost.com, Onlymyhealth.com (India’s leading health portal), Mid-day.com, Naidunia.com, and iNextLive.com, and will support both Hindi and English languages.
With 30 million unique visitors each month consuming content that spans news, education, and health, Jagran is one of the top digital media platforms in the country. According to comScore, 60 percent of Jagran sites’ overall traffic derives from mobile devices.
“Mobile is a very important growth driver for Jagran’s portfolio,” said Sukirti Gupta, CEO of Jagran New Media. “Taboola’s discovery technology will allow us to engage our audience, wherever they may be, with some of the most interesting content on our site and from around the web.”
Over the past year, Taboola has been focused on expanding into new international markets that present the biggest opportunities for publishers, brands, and marketers to connect with consumers via content, including one of the world’s fastest growing markets — India. To date, Taboola has established key partnerships with leading Indian publishers including Times of India, Hindustan Times, Bhaskar, Rediff, NDTV, India Today, and OneIndia Network.
“With mobile traffic increasing at a rapid rate, India is transitioning from a mobile-first into a mobile-only country with massive reach, which will open up new opportunities for brands and marketers looking to engage consumers with ROI-driven storytelling,” said Adam Singolda, founder and CEO of Taboola. “We’re excited to partner for years to come with such a highly respected and influential media organization as Jagran New Media on revolutionizing mobile engagement and monetization in India.”
India is expected to have 1.4 billion mobile subscriptions by 2020, according to the latest Ericsson Mobility Report. This projected growth is attributed to the availability of low-cost devices and services, and will enable many Indians in rural areas to access the Internet via mobile.
Taboola’s advanced mathematical engine analyzes hundreds of real-time signals including user behavior, geography, device, collaborative filtering, and social media trends to predict which content a user may most want to consume next. When users engage with content on Taboola’s network, revenue is earned and split with the publisher.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Jagran New Media
Leading across diverse genres of Hindi News, Education and Health with over 30 mn unique visitors, Jagran New Media is one of the top digital media platforms in the country. The division offers products & solutions to the consumers and corporate customers including services that range from web based advertising solutions, permission based content sales, contesting and utility based services like Digital Classified Platform. The corporate solutions include be-spoke solutions for enterprises based on the need of a business and Brand specific lead generation solutions and recall centric solutions. Read more about the group at www.jplcorp.in.
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