Ferratum Bank
Ferratum Bank : «Taboola nous a permis de doubler notre traffic.»
Ferratum Bank's sponsored content and branding campaign on the Taboola premium network has identified and established a qualified audience
- 1st conversion channel
- x2 Double traffic at the French Ferratum Bank site
Société
Ferratum Bank is a new mobile banking player, a subsidiary of Finnish Group Ferratum. Originally a microcredit specialist, Ferratum Bank has had a banking license since 2012. Its 100% online and mobile banking service has been available in France since 2017.
Challenge
Reinforce the reputation of Ferratum Bank and acquire new customers, in a banking market where competition is particularly strong.
Solution
Use the Taboola premium network to gain visibility, generate qualified traffic on the Ferratum Bank website and increase the number of conversions.
Résultats
Thanks to Taboola, Ferratum Bank doubled the traffic on its French site
Introduction
Ferratum Bank is a new player in mobile banking, a subsidiary of the Finnish company Group Ferratum. Established in 2005 and listed on the Frankfurt Stock Exchange, Group Ferratum employs nearly 600 people in 25 countries, and has nearly 2 million active and former customers.
Originally a microcredit specialist, Ferratum Bank has had a banking license under the Maltese Financial Services Authority (MFSA) since 2012. Its 100% online and mobile banking service has been available in France since 2017.
A need for visibility and notoriety in a very competitive environment
Between traditional banks, online banks and neobanks, the competitive landscape of the banking market is particularly strong in France. Ferratum Bank wants to increase its notoriety and develop its offer in France.
To strengthen its brand image and acquire new customers, Ferratum Bank is developing a solid marketing and communication strategy. In November 2017, the company uses Taboola to support it in this process.
From brand content to video, Taboola teams advise Ferratum Bank and help it achieve its objectives
With the help of Taboola, Ferratum Bank decides to work first on its notoriety. The first phase of the campaign is launched in late 2017 on the premium network of Taboola, with a “branding” approach and the recommendation of qualitative content on the blog of Ferratum Bank.
Taboola teams then advise Ferratum Bank to adopt a more direct and incentive-based approach, with content inviting consumers to discover its services and selling points, and the reasons to open their bank account online on Ferratum Bank. Over this period, other adjustments are made, such as customizing messages with the name of the city or retargeting.
Taboola teams also worked on better monitoring and measurement of results, in order to refine the audience and further optimize the campaign. Indeed, they propose to Ferratum Bank to go beyond the number of visits to the home page, and also to trace the intentionalists a few steps further in the process of opening an account.
On the occasion of the change of the graphic charter of Ferratum Bank in February 2018, Taboola also advised him to launch a video campaign, less in terms of traffic acquisition than the development of its notoriety.
Taboola, the first source of traffic and first conversion channel
Ferratum Bank very quickly sees the effects of the Taboola campaign on its acquisition of traffic and on its conversions.
In terms of traffic acquisition, the Ferratum Bank Taboola campaign was seen by more than 155 million people, and committed 74,521 over 6 months. 40% of the traffic on the French site of FerratumBank is generated by Taboola.
Taboola has also become the brand’s first conversion channel: 40% of account openings are, indirectly after retargeting, linked to the Taboola campaign.
The video campaign has also kept its promises, with great visibility on the network and the acquisition of highly qualified traffic. In a month and a half, she recorded 188,517 impressions and hired 3,335 visitors. The completion rate of the video is set at 45.17%, with an average click rate of 1.78%.
Our collaboration with Taboola has brought us great results, both in terms of account openings and acquisition of qualified traffic, and in terms of notoriety with the video campaign. We were impressed by the monitoring done by the Taboola teams, who were always available and attentive, and above all showed a real desire to continuously optimize our performance.
- Kristen Pocreau, Marketing Manager, Ferratum Bank