Refinery29 Leads New Era of Data-Driven Publishing, Scores Record Homepage Performance With Taboola’s Newsroom, A Free, Revolutionary Content Optimization Solution

Taboola’s self-service solution based on real-time, predictive analytics helps Refinery29 achieve a 45% boost in homepage CTR and up to 200% CTR lift on specific stories

New York, March 24, 2015 – Taboola, the leading discovery platform, today announced the official launch of “Taboola Newsroom,” a free real-time technology enabling editors to score and optimize content performance across their desktop and mobile homepages. Refinery29, the largest independent fashion and style website in the United States, was testing Taboola Newsroom in a private beta to learn which content engages best, A/B test headlines and images, as well as generate best practices for the editorial staff. Since using Taboola Newsroom, Refinery29 has reported a 45 percent click through rate increase on their homepage per test and up to 200 percent CTR lift on specific stories.

“By A/B testing different combinations of story placements, headlines and images with Taboola’s Newsroom, our editorial team can precisely determine which positioning to use on our homepage and then use those invaluable analytics to inform our social strategy, which is one of the main ways our audience consumes content,” said Jessica Novak, senior content strategist of Refinery29. “Taboola has empowered us to take a very scientific approach in keeping our audience engaged as much as possible, and Newsroom is now an integral part of our overall content strategy.”

Designed to provide publishers with the ability to manage and optimize content engagement and monetization, Newsroom is the first free tool on the market that allows publishers to A/B test content assets and benchmark performance with just a few clicks. Newsroom is fully integrated into Taboola’s comprehensive content discovery platform, offering editors the ability to automate areas on the homepage to drive personalization and audience engagement within a limited subset of content pre-chosen by them.

“In a web that is so complex, between mobile and social driving new behaviors — we strongly believe that all publishers of the future need real-time data to inform their content strategy decisions,” said Adam Singolda, founder and CEO of Taboola. “Much like standard analytics became common across the entire web, the next generation will help publishers to not only know what’s going on – but act on it.”

To learn more about Newsroom, visit Taboola at www.taboola.com or email info@taboola.com.

About Taboola

Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Refinery29

Refinery29, the largest independent fashion and style website in the United States, is a lifestyle platform that delivers nonstop inspiration to live a more stylish and creative life. Through award-winning original programming, Refinery29 connects a fast-growing audience of users with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a more beautiful life – and share it with the world. www.Refinery29.com

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