Taboola Announces Exclusive, Three-Year Strategic Partnership with Business Insider to Drive Video Growth Amidst Burgeoning Mobile Web
Expanded Partnership Delivers Multi-Platform Discovery Solution to Leading Business Site
NEW YORK, May 28, 2015 – Taboola, the leading discovery platform, today announced an expansion of its long-standing strategic partnership with Business Insider, the world’s leading business site, which has over 45 million monthly unique visitors. The exclusive, three-year agreement will leverage Taboola’s personalized recommendations to boost Business Insider’s on-site and mobile video audience engagement.
Taboola’s predictive technology, which first cracked the code around video discovery before expanding into articles and photo galleries, will help users visiting Business Insider to discover premium video offerings through prominent, multi-platform, personalized content recommendations. Online video is an increasingly popular content format among mobile users, forecasted to account for 72 percent of total mobile data traffic by 2019, and making it a key growth driver for monetization amongst digital-first publishers such as Business Insider.
“Our video focus continues to expand in scope, and we believe Taboola can help us find the right audience for that video,” said Julie Hansen, president and COO of Business Insider. “We look forward to working with Taboola to create new audience engagement opportunities across all devices.”
Taboola, which recently entered into a multi-million dollar strategic partnership with Chinese search giant Baidu and raised $117M in an investment round led by Fidelity Management and Research Company, reports that mobile is already nearly half of its revenue. As mobile content consumption continues to grow, driven by video, Taboola’s ability to surface personalized videos people may like presents an optimal solution for mobile.
Highly-personalized recommendations are generated by Taboola’s predictive engine, which analyzes hundreds of real-time signals (including collaborative filtering, geography, social media trends, and more) to match people with content they may like but never knew existed.
“We’re thrilled to partner with an intelligence-driven publisher like Business Insider that is leading the way in the ever-changing online media space,” said Adam Singolda, founder and CEO of Taboola. “Taboola’s origin is rooted in online video which I believe will become more and more crucial for publishers. We’re excited about working with Business Insider on innovating the next generation of premium video, and taking part in Business Insider’s remarkable growth story.”
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, NBC News, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Business Insider
Business Insider is a leading source of news that engages the new generation of business leaders. The digital-native outlet covers a wide range of subjects including business, technology, advertising, politics, science, and more. Founded in 2007, the flagship US-based site reaches 45 million unique visitors per month in the US (comScore). Business Insider also offers a subscription research service, Business Insider Intelligence, which provides in-depth insight, data and analysis of subjects that matter in today’s innovation age, including mobile, digital media, ecommerce, internet of things, and payments. Business Insider UK, the latest international version of the site, follows others in Australia, India, Malaysia, Singapore, Indonesia and China, as part of QQ.com.
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