Taboola Crosses the One Billion User Mark, Second Only to Facebook as the World’s Largest Discovery Platform
Taboola Achieves Landmark Milestone, Building on International Expansion Across South America, Europe, and Asia-Pacific
NEW YORK, May 16, 2016 — Taboola®, the leading global discovery platform, today announced that it now reaches over one billion unique monthly users*, spanning over 50 countries around the world. According to comScore’s Media Trend rankings for March 2016, Taboola reaches more unique global Internet users on desktops than any other distributed content network, and is quickly rivaling Facebook as the world’s largest discovery platform.
Taboola has achieved a significant “network effect” within the discovery space, more than doubling its reach from 500 million unique users just one year ago. As more users around the world are exposed to Taboola’s personalized recommendations, more Fortune 500 advertisers are achieving scale across the platform. In the US, where the company first launched its discovery platform in 2010, every American Internet user sees Taboola at least 70 times a month, and the platform reaches 95.3% of the 15+ year old demographic, surpassing Google, Facebook, and Yahoo Sites (according to comScore’s monthly Demographic Report, March 2016).
“For the past eight years, our team has been committed to building the best predictive technology in the world, and it’s been incredible to see how that personalization-driven mission has resonated across new markets in just the past twelve months,” said Adam Singolda, founder and CEO at Taboola. “All brands, publishers, and marketers have stories that need to be discovered and re-discovered, and and I’m excited about the scale we can now offer to top brands around the world. These are important times when brands are looking to build direct relationships with users, and I believe discovery technology is vital to achieving this goal. We’re very excited to continue building new tools and capabilities into our platform, and helping the next billion people around the world discover content they may like but never knew existed.”
Today’s announcement follows several months of international expansion for Taboola, into markets including Brazil, Mexico, Korea, China, New Zealand, Russia, and more. In recent months the company has also signed strategic partnerships with major global publishers such as Microsoft’s MSN Worldwide and Verizon’s AOL, furthering the platform’s reach across valuable and highly-engaged audiences around the world.
Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (including device type, geography, context, referral source, social media trends, and more) to match people with the top handful of items they are most likely to be interested in consuming next, generating more than one billion clicks each month.
*Figure is based on Taboola’s 200M+ mobile-only users (according to internal data) and comScore’s reported 810M+ unique monthly desktop user reach (Media Trend Report, March 2016)
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
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