Cnnturk.com
Cnnturk.com Gains a Top-10 Referral Source and Increases Traffic with Taboola News
Cnnturk.com Gains a Top-10 Referral Source and Increases Traffic with Taboola News
- Top 10 Traffic Referral Source
- 110% Increase in revenue per mille (RPM)
- 75% Increase in Ad Revenue year-over-year (YoY)
Company
Cnnturk.com, part of Demirören Media Group, is a 24/7 news channel and website that delivers the latest global and national news for a Turkish audience.
Challenge
Reach new and previously inaccessible audiences, increasing website traffic and on-site monetization revenue.
Solution
Use Taboola News to drive traffic from OEM partners like Xiaomi, and monetization products like Taboola´s midarticle unit to increase revenue.
Results
Taboola News became a top-10 traffic referral source for Cnnturk.com. Products like Taboola’s mid-article unit and Explore More have increased RPM by 110% and YoY ad revenue by 75%.
Introduction
Cnnturk.com is a leading news website that delivers the latest stories in finance, sports, technology, health, and politics from around the globe. It exists as part of CNN International, the world leader in online news and information, which seeks to inform, engage and empower the world.
The Cnnturk.com website complements the paid Cnnturk.com television channel, which launched in 1999 to provide 24/7 broadcasts of international and localized news exclusively for Turkey.
Cnnturk.com Increases Website Traffic with Taboola News
Cnnturk.com was eager to reach new, previously untapped audiences. So they started working with Taboola to expand their reach.
Cnnturk.com used Taboola News to distribute content across devices from original equipment manufacturer (OEM) partners like Xiaomi and Samsung. Taboola News allows these partners to offer their users personalized and relevant Taboola News feeds at the moments they’re most receptive to reading content throughout their day. This includes when users open their default browser, view their phone’s wake screen, and open their phone’s notification center.
With Taboola News campaigns, Cnnturk.com saw a significant increase in website traffic, making Taboola one of the publisher’s top 10 referral sources.
Cnnturk.com Increases Revenue Per Mille by 110% with Mid-Article Ad Units and Explore More
With a flood of new users reaching their site, Cnnturk.com wanted to better monetize its content with engaging ad placements to drive revenue. The publisher implemented mid-article units in 2021, providing personalized video and image ad experiences for users on every device — mobile, desktop, and tablet.
Cnnturk.com also used below-article widgets of video and image ads, delivering relevant recommendations at the moment readers are looking for new content to engage with. As a result, Cnnturk.com increased RPM by 110% and YoY ad revenue by 75%.
Cnnturk.com also implemented Taboola’s Explore More tool, which is designed to re-engage people who have visited a publisher’s website from an external application. When that person clicks on a link to open an article and then selects the back button to leave an article, they’re taken to a feed of personalized content recommendations instead of going back to the external application.
Cnnturk.com Optimizes Content in Real Time with Taboola Newsroom
Going forward, Cnnturk.com plans to use Taboola Newsroom to A/B test content and generate real-time, actionable data that increases engagement on-site.
Taboola Newsroom is an audience analytics platform that helps editors and journalists make data-backed, informed decisions to grow traffic and engagement. It is a complimentary service for premium publishers and identifies key content opportunities by analyzing trending readership data across the Taboola publisher network.
Newsroom also provides advanced homepage optimization tools, enabling journalists to improve the performance of articles by running A/B tests on headlines and images in real-time.
With Taboola Newsroom, Cnnturk.com will be well-equipped to continue its mission of delivering industry-leading news and information to its target audience, boosting engagement, revenue, and retention.
“Taboola News has opened up an entirely new traffic referral and revenue source for CNN Türk. We’re now working on an integration that would enable us to use Taboola Newsroom to access real-time, actionable data and increase engagement across the site.”
- Emre Ünlü, Head of Product, Cnnturk.com