ALM Corp & Multinet Up

Multinet Up and ALM Corp were already running B2B campaigns to reach companies who might be interested in signing up for their services — particularly the Multinet Up meal card and MultiPetrol fuel service. To get ahead of competitors and drive qualified leads, however, they needed a new strategy.

The brand and agency worked with Taboola to create separate campaigns: one that reached new customers with editorial content, and one that retargeted already engaged customers with lead generation forms.

Together, they launched a campaign including image ads and motion ads across Taboola’s extensive network of premium publisher sites, reaching audiences on desktop and mobile. Image ads include an engaging thumbnail and headline. Motion ads include visuals that move for up to 15 seconds, and look like a GIF. They’re designed to be eye-catching and improve advertiser campaign results. Multinet Up further complemented its ads with descriptions, which offer more information pre-click, and call-to-action (CTA) buttons, which drive users to complete a specific post-click action.

Multinet Up and ALM Corp also built custom ads to use Taboola’s Attentive Audiences feature. With Attentive Audiences, advertisers can target specific groups of users that have spent a significant amount of time on their website, but haven’t yet converted. Customer behaviors such as number of recurring visits, time spent on site, and more, are measured by Taboola’s algorithm, and the strength of these behaviors are used to define the right Attentive Audience for each advertiser’s campaign.