Eargo
Eargo Names Taboola as One of their Top Sources for Quality Leads
Eargo Successfully Reaches Audience with Mild to Moderate Hearing Loss with Taboola Targeting
- 30% Decrease in CPA Overall
- 16% Decrease in CPA in 2018 with Smart Bid
- 35% Increase in Purchase Conversion Rate
Company
Eargo sells invisible, comfortable, rechargeable hearing aids direct-to-consumers online. The company is dedicated to making the treatment of hearing loss easy.
Challenge
Reach a new, highly-targeted audience—those with mild to moderate hearing loss and an interest in hearing health—at scale, while achieving their target cost per lead (CPL).
Solution
Use the Taboola discovery platform’s performance marketing capabilities to drive traffic to their homepage and product pages to ultimately convert traffic into leads.
Results
With Taboola, Eargo achieved a 30% decrease in CPA and increased their purchase conversion rate by 35%.
Introduction
Eargo doesn’t believe that caring for your hearing health should come at the cost of compromising your lifestyle or appearance. The company is on a mission to empower customers to feel good, while making hearing easy.
They are a company of ENT surgeons, industry professionals, tech geeks and dreamers working tirelessly to change hearing health, every day. They stand united in their belief that people should be able to hear life to the fullest, without compromising their lifestyle, appearance or finances.
Based in Mountain View, California, Eargo is one of the few companies that both manufactures hearing aids and sells them, direct to the consumer. Their hearing aid is insanely comfortable, virtually invisible and to top it all off, rechargeable just like a smartphone.
Taboola Smart Bid Decreases CPA by 16% for Eargo in 2018.
Eargo was looking for new ways to further optimize their campaigns with Taboola and decrease their CPA. Smart Bid allowed them to do so automatically as their campaigns were running.
Taboola Smart Bid is a bidding feature that helps advertisers maximize their campaign performance by automatically adjusting the baseline bid of every impression based on the likelihood to drive conversions or page views.
The implementation of Taboola Smart Bid across their campaigns decreased Eargo’s CPA by 16%.
Eargo Sees Better Scale with Native Ads than Search, Social Channels
Eargo knows their market well, and they needed a channel where they could reach an audience experiencing mild to moderate hearing loss. Search wasn’t showing returns for this audience.
Eargo turned to native advertising, for which Taboola was their number one option. Taboola drove a quality audience that Eargo had not seen from any other platform. To drive this success, Eargo distributed both their homepage and product landing page with three different versions of their creative. When they saw the homepage perform, they retargeted users that didn’t convert and sent them to the product landing page for even better scale.
Eargo Decreases CPL and Increases Conversions at Scale with Taboola
With Taboola, Eargo achieved a 30% decrease in CPA, and increased their purchase conversion rate by 35%.
Eargo launched new campaigns that include interest targeting, as well as some that target specific publishers. They found value in their account management team, who assisted them in optimization, and look forward to expanding their relationship with Taboola in the future.
Taboola’s Smart Bid had an immediate positive impact on our lead generation campaigns in two meaningful ways: first, it led to an almost instantaneous 20% decrease in our cost per lead. Second, it greatly reduced the amount of time we have to spend on optimizations, as Smart Bid removed the need to manage bids at a site level. Thanks to Smart Bid, we now spend more time thinking about meaningful targeting and creative strategies, and less time worrying about rote bid management.
- James Noyes, Growth Marketing Manager, Eargo