Leading UK Publisher Johnston Press Launches Exclusive, Multi-Year Deal With Global Discovery Technology Leader Taboola
Taboola’s personalised content recommendations are seamlessly integrated across Johnston Press’ 200+ local and regional sites, driving audience engagement and revenue
NEW YORK and LONDON, September 1, 2015 – Taboola, the leading discovery platform, today announced an exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organisations. Taboola’s personalised content recommendations are seamlessly integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth. With 20 million unique visitors each month across the UK, Johnston Press’ online audience remains one of the largest monthly digital audiences of any regional publisher in the UK.
The partnership enables Johnston Press to drive high-quality traffic to its sister sites while also engaging visitors with sponsored content from around the Web, creating a new revenue stream for the publisher.
“Johnston Press is heavily invested in delivering the most informative and interesting content to our users, and our partnership with Taboola allows us to build on this engagement even further,” said Jeff Moriarty, Chief Digital and Product Officer at Johnston Press. “As mobile traffic becomes increasingly important for us, and we develop highly localised native advertising solutions for customers, Taboola’s best-of-breed content recommendations are proving to be a valuable multi-platform solution.”
Mobile traffic is rapidly growing throughout the U.K., now accounting for nearly half of all traffic in the region, according to a new report from Affiliate Window. Taboola’s personalized content recommendations are fully optimized for both desktop and mobile, and are powered by an advanced, predictive engine that connects specific users to content they may most want to consume next by analyzing hundreds of signals in real-time, including a user’s geography, device, and browsing history.
Taboola has been growing steadily in the U.K. since opening its London-based operations in 2012, and recently surpassed YouTube in its reach of U.K. Internet users on desktop, according to global digital measurement and analytics leader comScore.
“Our partnership with Johnston Press is a symbol of our long term dedication to the U.K. market,” said Adam Singolda, founder and CEO at Taboola. “We’re excited to be working with Jeff Moriarty and the team at Johnston Press on enabling relevant and personalized discovery experiences in the country, and look forward to exploring even more engagement opportunities with Johnston Press in the future.”
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Johnston Press
Johnston Press is one of the largest local and regional multimedia organisations in the UK.
We provide news and information services to local and regional communities through our portfolio of publications and websites – 13 paid-for daily newspapers, 195 paid-for weekly newspapers, 40 free titles, ten lifestyle magazines and 198 local news and e-commerce websites.
Each month our news brands touch the lives of 29m people across our publishing regions, delivering extensive coverage of local news, events and information.
We also provide regional and national advertisers with access to reach and engage with local audiences and serve as an important advertising platform for Small and Medium Enterprise (SMEs).
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