Taboola Launches Thai Language - Brings Content Discovery to Thairath, Thailand’s Oldest Native-Language Newspaper

Exclusive Partnership Will Boost Reader Engagement Through Personalized, Multi-Platform, Thai-Language Content Recommendations

BANGKOK, OCTOBER 21, 2015 – Taboola®, the leading discovery platform, today announced an exclusive partnership with Thairath, Thailand’s oldest native-language newspaper and one of the country’s leading periodicals with a daily print circulation of over 1 million. Taboola’s personalized recommendations will be seamlessly integrated across Thairath’s desktop and mobile websites, boosting reader engagement and creating a significant new revenue stream for the publisher.

Thairath attracts a broad audience interested in popular content spanning politics, economics, society, sports and entertainment. Taboola’s predictive engine will help users discover more content they may like, including both “organic” content from Thairath’s many on-site verticals, as well as promoted stories from around the web.

Taboola’s predictive engine analyzes hundreds of real-time signals (including geography, context, referral source, social media trends and more) to match people with the pieces of content they are most likely to be interested in consuming next. In addition to serving Thai-language recommendations, Taboola supports dozens of languages around the world, including Spanish, French, German, Hebrew, Hindi, Japanese, Portuguese and more.

“Thailand is a very exciting market in Asia Pacific with massive growth opportunity, as many people throughout the country are in the process of connecting to the Internet for the first time,” said Adam Singolda, founder and CEO of Taboola. “Thairath has long been a leading voice in the Thailand market, and the company is now ahead of the curve in developing its online properties. We look forward to working with the Thairath team on the next phase of this transformation, driving efforts around user engagement and monetization, and connecting Thai audiences with content they may like but never knew existed.”

About Taboola

Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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