Taboola Signs Exclusive Discovery Partnership With New York Magazine, Powering Data-Driven Strategies Around Audience Development, Monetization, and Content Distribution
Two-Year Exclusive Discovery Partnership Boosts Engagement and Revenue Goals for Leading US Magazine Brand and Destination Sites, Including NYMag.com, Vulture, The Cut, and Grub Street
NEW YORK, April 01, 2016 — Taboola®, the leading global discovery platform, today announced an exclusive, two-year partnership with New York Media, the award-winning media company and publisher of leading national digital brands. The collaboration integrates Taboola’s predictive technology across New York Media’s desktop and mobile sites, including NYMag.com, Vulture, The Cut, and Grub Street.
With over 24 million monthly unique visitors, New York Media’s best-in-class content attracts some of the web’s most sought-after audiences. Taboola’s personalized recommendations will present readers with a mix of content from New York Media’s destination sites, as well as promoted stories from across the web, boosting on-site engagement and monetization goals for the publisher.
Both teams will also use data from Taboola’s platform to generate insights into how New York Media readers discover and consume content across the web. Taboola Backstage, the company’s campaign management and analytics portal, provides a real-time view into the revenue-based “visit value” of relevant audience segments, categorized by referral source, platform type, landing page, geography, and more. These reports can empower publisher teams with actionable data that informs strategies around traffic acquisition, social media promotion, and internal recirculation.
“Audience data continues to be a key area of focus for our team at New York Media, enabling us to better anticipate the habits of our readers and promote our stories to on-site and off-site users in the most effective way possible,” said Camilla Cho, Executive Director of Business Development & Strategy at New York Media. “Taboola’s platform equips our team with the technology and insights to better optimize our content engagement and distribution strategies, while also providing our on-site users with a more personalized experience.”
“This year will be a crucial one for online publishers looking to regain control of their audience, while faced with the growing power of social platforms and ‘walled garden’ ecosystems,” said Adam Singolda, founder and CEO at Taboola. “By incorporating discovery technology into editorial and product team workflows, we can ensure that stories truly break through the noise and have an impact with readers. We’re honored to team up with such a well-respected brand like New York Magazine, and look forward to working together on uncovering new ways for publishers to grow audience, engagement, and revenue in the years ahead.”
Taboola’s predictive technology analyzes hundreds of real-time signals (such as geography, device type, referral source, social media trends, and more) to match people with the top items they are most likely to be interested in consuming next, generating more than one billion clicks each month.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About New York Media
New York Media is the parent company of the groundbreaking magazine New York; the up-to-the-minute news and service website nymag.com; the Grub Street food site; the entertainment and culture news site Vulture; the fashion and lifestyle site the Cut; Science of Us, a window into the latest science on human behavior; and New York Weddings and New York Design Hunting magazines.
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