Taboola Signs Global Partnership With Disqus, Bringing Native Advertising to Millions of Websites in Over 190 Countries
NEW YORK and SAN FRANCISCO, April 06, 2016 — Taboola®, the world’s leading discovery platform, today announced its global partnership with Disqus, the world’s leading audience development platform that helps publishers grow and engage with audiences online. The collaboration integrates Taboola’s existing platform with Disqus’ massive distribution across millions of websites around the world, effectively democratizing native advertising for the web.
Leading publishers around the world use Taboola’s discovery platform to help monetize their content. Powered by an advanced mathematical engine, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices.
Partnering with Disqus allows Taboola’s platform to reach long tail sites that up until now could not have leveraged Taboola’s capabilities. The Disqus platform extends to more than 3.5 million publisher sites globally in over 190 countries, equalling more than 15 billion page views each month in 40 different languages. Most of the Disqus-powered sites are a collection of passions and interests that are as diverse as humanity itself.
“Most niche and independent sites have limited opportunities when it comes to native advertising solutions. Our mission at Disqus is to ensure a diverse and open web can thrive on the Internet, and our Reveal monetization product has helped publishers earn more money from their audiences through native ad experiences. With our Taboola partnership, we are able to significantly expand the value offered by the Disqus platform,” said Daniel Ha, co-founder and CEO at Disqus. “Building on our deep experience with engaged audiences across the web, we’re excited to work with Taboola on unlocking new native ad opportunities for all kinds of publishers, and helping to scale native advertising to a significant portion of the web.”
“While publishers of all sizes are looking for innovative ways to drive exciting new revenues, independent publishers with limited sales forces need to work even harder to optimize and drive revenue from their passion,” said Adam Singolda, founder and CEO of Taboola. “We’re thrilled to be partnering with Disqus, bringing Taboola to millions of passionate websites around the world for the first time, and helping to democratize native advertising for the web.”
Taboola’s predictive technology analyzes hundreds of real-time signals (including device, collaborative filtering, geography, social media trends, and more) to deliver highly-personalized recommendations, connecting people with content they may like but never knew existed.
Disqus’s audience development platform helps publishers attract, engage, and monetize audiences through innovative software. Their platform ecosystem consists of Engage to power site comments and Reveal to bring native monetization experiences to readers.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Disqus
Disqus powers an open and independent web of 3.5 million publishers including The Atlantic, Destructoid, Spoiler TV, TMZ, and other sites you know and love. Since 2007, Disqus has focused on helping independent publishers build audiences through its audience development platform by giving publishers tools to interact with readers. To learn more about Disqus and its audience development platform, visit www.disqus.com.
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