Matas
Matas Increases Purchases and ROAS with Taboola Motion Ads
Company
Matas, founded in 1949, is Denmark’s largest beauty, personal care, and healthcare products retailer.
Challenge
Diversify media mix to increase website traffic and purchases at a reasonable cost.
Solution
Launch Taboola Motion Ads and Image Ads, targeting customers in Denmark across premium publisher sites.
Results
With Taboola, Matas was able to drive a 124% increase in ROAS in just 5 months.
Introduction
Matas, founded in 1949, is Denmark’s largest beauty, personal care, and healthcare products retailer. Their driving purpose is “Beauty & well-being for life.”
Over the past 70 years, Matas has become one of the most recognized and most reputable brands in Denmark. Today, the company consists of 2,500 employees, 270 stores, and a leading e-commerce platform.
Matas Finds a New, High-Performing Ad Channel with Taboola
Matas was looking to explore a new advertising channel, increasing website traffic and purchases from its beauty product pages. That’s when they found Taboola.
As the world’s largest discovery platform, Taboola serves over 500,000 recommendations per second to over 500 daily active users each month — helping advertisers expand their reach across the open web with native ads.
Matas and Taboola quickly formed a close relationship, working side-by-side to create eye-catching sponsored content. Together, they built Image Ads, which grab readers with engaging photos, and animated Motion Ads, which run on a 15-second loop, similar to GIFs. The ads were complemented by descriptions, providing readers with additional pre-click information, and impactful call-to-action (CTA) buttons.
Matas distributed these ads across Taboola’s network of over 9,000 premium publisher websites, reaching target audiences in Denmark at the
moment they were ready to engage with new content. Once they clicked through, consumers were taken directly to product pages, where they could learn more about Matas’ beauty products.
Matas Quickly Drives Purchases and Revenue with Taboola Ads
After just 5 months, Matas quickly realized Taboola would help not only increase site traffic but drive new purchases at scale, too.
Matas also implemented SmartBid, Taboola’s automated bidding technology for driving conversions. The tool uses a wealth of data to predict how likely users are to convert, and adjust a brand’s bid accordingly. With SmartBid, advertisers can make more efficient use of their spend and optimize their reach with each impression.
As a result of working with Taboola, Matas generated an 124% increase in return on ad spend (ROAS), exceeding their goals and engaging a brand-new pool of customers.
We’ve built a close relationship with Taboola and have been very happy with the results. After launching sponsored content across Taboola’s network, we quickly started seeing results in the form of new purchases and revenue.
- Mikkel Groth Nielsen, Paid Social Specialist, Matas