udn.com
udn.com get positive outcome with Products like Taboola Feed, Newsroom and Explore More
udn.com get positive outcome with Products like Taboola Feed, Newsroom and Explore More
- 2X Increase in Revenue Per Mille (RPM) from Q2 to Q3 in 2021
- 2X Increase in Revenue from Explore More from Q2 to Q3 in 2021
- 60% Increase in sponsored content CTR from Q2 to Q3 in 2021
Company
In accordance with United Daily News Group’s vision and strategic objective, udn.com strives to be top online news provider with professional and holistic content for worldwide Taiwanese readers.
Challenge
Seek new ways to increase engagement with udn.com content, as well as improve monetization and operational efficiency.
Solution
Work with Taboola to implement Taboola Feed, Taboola Newsroom and Explore More on desktop and mobile devices, including AMP pages and mobile applications.
Results
With Taboola, native advertising inventory of udn.com saw a 2x increase in RPM, a 2x increase in revenue and a 60% increase in CTR.
Introduction
Within the United Daily News Group ”Decent, Innovating, Caring”spirit, udn provides professional online and mobile Chinese content globally.
udn.com deliver professional content from United Daily News Group newspapers, including United Daily News, Economic Daily News, United Evening News, and The World Journal, as well as various periodical content from our partners.
udn.com are the most professional and universal digital media website.
Native advertising inventory of udn.com Increases RPM by 2x and CTR by 60% with Taboola Products
udn.com was seeking new ways to increase engagement with their content, as well as improve monetization and operational efficiency.
They started working with Taboola to tackle these goals, which included the implementation of a variety of Taboola products, including the Taboola Feed, Taboola Newsroom, Explore More and implementations on AMP pages and their mobile applications using Taboola’s software development kit (SDK).
Taboola deployed a dedicated team to optimize and customize the user interface (UI) of these products to suit udn.com’s unique needs, and have seen continuous growth since the implementation of these products.
Taboola Feed is a seamlessly integrated feed that provides readers with personalized content, enabling monetization of below-article placements.
udn.com implemented Taboola Feed across article pages and section
fronts on all of their digital properties, on desktop and mobile devices,
including AMP pages and within their mobile app.
Inspired by common native app experiences, Taboola’s Explore More is
designed to help publishers keep site visitors on their pages longer; reengaging users by surfacing relevant content recommendations.
After implementing Taboola Feed and Explore More, udn.com’s native
advertising inventory section saw a 2x increase in revenue, a 2x increase
in RPM, and a .6% increase in CTR.
In addition, udn.com leverages Taboola Newsroom, an advanced
readership insights technology that leverages A.I. to power editorial
processes.
udn.com is optimistic about their growth in the coming year, powered
by Taboola as a strategic partner for engagement, monetization and
editorial decision-making.
“Taboola has been a strategic partner when it comes to engaging our readers, monetization and editorial decision-making. Products like the Taboola Feed, Newsroom and Explore More have made a significant impact on our business, and we look forward to continuing our partnership for years to come.”
- Apollo Sun,, CEO, udn.com