ContaAzul
ContaAzul Increases Traffic and Leads with Taboola
ContaAzul Sees a 10% Increase in Traffic Per Month on Average
- 80% of Taboola Visits are New Users
- 40% More New Users than the Average of Other Channels
Company
ContaAzul is the easy-to-use online platform for financial and small business management. They add value to customers by partnering with entrepreneurs at all stages of their business.
Challenge
The main challenge has always been qualified lead generation. Some channels generated a lot of traffic, but few leads. Others generated many leads that were later disqualified. ContaAzul wanted to balance volume with quality.
Solution
Use the Taboola discovery platform to capture potential clients and new users to the platform.
Results
ContaAzul saw a 10% increase in traffic volume per month, and an average of 15% increase in leads generated. 80% of conversions new users, which is 40% higher than the average of other channels.
Introduction
ContaAzul helps the entrepreneur focus on their business instead of wasting time with tedious tasks.
With more than five years of experience, the Brazilian startup seeks to add value to its customers by assuming the role of partner to the entrepreneur, providing them with information to guide them from the first to the last month of the year, at all stages of their business.
By offering educational materials to support the entrepreneur in faces such as employee payments or accounting control, ContaAzul was seeking to attract more leads.
ContaAzul Seeks to Balance Traffic Volume with Quality Leads
ContaAzul was finding it challenging to collect qualified leads. They currently work with several channels, some of which generate a lot of traffic, and others which generate many leads that are later disqualified.
They sought to balance this volume with quality, while also optimizing their budget. While some channels drove quality leads, ContaAzul wasn’t able to find scale. Other channels delivered a lot of traffic, but few qualified leads. This was mainly due to lack of targeting—campaigns were reaching people who had no interest in their product.
Taboola Drives 40% More New Users than Other Channels for ContaAzul
The number of quality leads generated grew considerably from the beginning of ContaAzul’s partnership with Taboola. ContaAzul’s traffic volume per month increased by 10%, increasing lead generation by 15%.
Taboola’s predictive technology analyzes hundreds of factors in real-time to provide the ideal content for each consumer. The entrepreneurs that ContaAzul aspired to attract were reached at valuable moments when they were open to discovering something new.
ContaAzul also saw a considerable increase in new visitors. “Of all Taboola traffic, 80% is comprised of new users. This number is 40% higher than other channels on average. We realized that Taboola would be a great channel for the acquisition of top-of-funnel traffic, where we could bring new people to know our solution,” emphasized Becher.
Taboola helped ContaAzul optimize their targeting tactics to achieve success.
“It was very important to understand the dynamics of the tool, bid strategy and targeting. Today we are delivering specific content at certain times during the month, and are optimizing performance,” says Willian Becher.
We’ve worked with many acquisition channels. Some channels had effective lead qualification, but we weren’t able to scale at volume. Others delivered many website visits, but few qualified leads. With Taboola, we’re now bringing in both, as well as people who have never visited our site before.
- Willian Becher, Paid Media Specialist of ContaAzul