GAIA
GAIA Successfully Increases Brand Awareness in the Mexican Market with Taboola Sponsored Content
GAIA Finds High Quality Traffic and Hits Brand Awareness Goals with Taboola
- 4 - 5 Average Time on Site (Minutes)
- 5% Decrease in Bounce Rate After Adding Taboola to Media Mix
Company
GAIA provides furniture and accessories adapted to the urban lifestyle. With GAIA, customers can buy their favorite products for their home quickly, easily and safely.
Challenge
Increase awareness of furniture products in a market not accustomed to the e-commerce business model.
Solution
Use Taboola sponsored content campaigns to promote GAIA’s catalogue, measuring brand awareness KPIs.
Results
With Taboola, GAIA saw an average of 4 to 5 minutes average time on site (up to 4 minutes higher than search and social channels), and a 5% decrease in bounce rates.
Introduction
GAIA provides furniture and accessories adapted to the urban lifestyle. With GAIA, customers can buy their favorite products for their home quickly, easily and safely.
They offer a wide variety of products—from sofas, chairs, drawers, chests, bureaus, tables, desks, rugs, lamps, textiles, paintings and accessories in various styles such as contemporary, traditional, handmade, industrial or retro. GAIA’s pieces are crafted from wood and other materials by their team of designers, as well as curated by their interior designers, inspired by Mexico City.
They propose simple and modern designs with versatile solutions adapted to spaces such as the dining room, bedrooms, studies and offices, to suit the current needs of their customer’s lifestyle.
GAIA Uses Taboola Sponsored Content Campaigns to Promote Winter Catalogue
The founders of GAIA were looking to service a very specific niche at the company’s inception—they wanted an appropriately sized, stylistic furniture selection for Mexico’s growing urban-style apartment dwellers.
GAIA provides great quality furniture at a great price—their only challenge is to spread the word about new trends and styles to potential customers.
In order to do so, GAIA launched a digital campaign with a main objective of driving traffic to their website. This aligned with their overall digital strategy, in which 60% of their budget was devoted to brand awareness efforts, and the rest was devoted to lower-funnel strategy.
GAIA used Taboola sponsored content campaigns to promote their it’s catalogue in order to drive high amounts of quality website traffic.
Taboola Drive Up to 4 Minutes Higher Average Time on Site Than Search and Social Channels
In order to measure brand awareness, GAIA focused on metrics like campaign click-through-rate (CTR), bounce rate, average time onsite, and CPM and CPC goals.
Traffic from social and search platforms averaged from one to one-and-a-half minutes, whereas traffic from Taboola averaged between four and five minutes. The addition of Taboola to their media mix decreased their bounce rate by 5%.
The success of their campaign came in part by their partnership with Taboola’s account management team which was critical in helping to develop GAIA’s creative strategy. Their work helping to craft effective titles and eye-catching creatives helped drive GAIA’s success.
GAIA values the close partnership they’ve found with Taboola’s account management team, and looks forward to expanding their relationship with Taboola in the future.
Thanks to the inventory and close relationship with Taboola and our Account Manager, their platform helped us achieve our brand awareness goals as well as certain KPIs such as increasing new user sessions.
- Hassan Yassin, Co-Founder, GAIA