The Loop
The Loop Drives 103% YoY Increase in Online Revenue with Taboola Ads
The Loop Drives 103% YoY Increase in Online Revenue with Taboola Ads
- 103% YoY Increase in Online Revenue
- 140% YoY Increase in Online Customer Transactions
- 200% YoY Increase in Website Traffic
Company
The Loop, owned by ARI International, provides worldclass shopping experiences at Montreal International Airport and on its duty-free website.
Challenge
Increase brand awareness and online purchases for The Loop’s Click & Collect service.
Solution
Reach Canadian travelers across top publisher sites with Taboola Image and Motion Ads, promoting products that could be purchased online and picked up in person.
Results
With Taboola, The Loop drove a 200% YoY increase in website traffic, 140% YoY increase in online customer transactions, and 103% YoY increase in online revenue.
Introduction
The Loop provides world-class shopping experiences at Montreal International Airport and through its duty-free website. The Loop is owned by ARI International, an Irishowned, leading, global travel retail company.
The Loop sells premium brands at duty-free prices, offering an abundance of skincare, cosmetics and fragrances, as well as over 1,000 different spirits, whiskeys, liqueurs, creams, and wines. The company’s brand promise is “Experience is Everything,” combining the thrill of shopping and love of travel to deliver the most rewarding shopping experience for customers.
The Loop Promoted Its E-Commerce Service with Taboola Image and Motion Ads
The Loop was looking to spread brand awareness and educate potential customers about its Click & Collect service. With Click & Collect, shoppers can buy their products online and pick them up at The Loop’s duty-free store in the Montreal International Airport.
In order to achieve this goal, The Loop had to reach a specific audience:
Canadians who might be traveling through the airport within the next month.
They worked with The Oliver Agency and Taboola to make this happen.
Taboola’s extensive network of over 9,000 publishers provided the reach The Loop needed for its campaign. Taboola also helped The Loop geotarget travelers within specific regions in Canada and drive them back to the brand’s website, where they could make a purchase before their trip.
Together, Taboola, The Loop, and The Oliver Agency collaborated to launch Image Ads and Motion Ads. Image Ads include a visual, headline, description, and call to action (CTA). Motion Ads contain short, looping videos like GIFs, designed to increase conversions while lowering costs.
The ads promoted one product line in particular — Umberto Cesari wines — and highlighted the value of pre-paying online rather than waiting to check out at the airport. The ads led to a landing page featuring the wines and a step-by-step breakdown of the Click & Collect service.
The Loop Saw 200% YoY Increase in Website Traffic with Taboola Targeting
The Loop and Taboola distributed their ads across two mobile campaigns: one for English speakers and one for French speakers. After the English campaign delivered better results — more clicks, viewable impressions, and conversions — The Loop launched a mobile retargeting campaign geared only towards that audience.
The Loop used the Taboola Pixel to track post-click engagement and automatically retarget customers who’d already added products to their cart or visited their website. They also used SmartBid, Taboola’s automated bidding tool, to bid on impressions that were most likely to drive conversions.
After working with Taboola, The Loop saw a 10% month-over-month (MoM) increase in the number of online customer transactions, a 22% MoM increase in total revenue online, and 85% MoM increase in website traffic. Year over year, they saw a 200% increase in website traffic, 140% increase in online customer transactions, and 103% increase in online revenue.
Now, The Loop plans to partner with Taboola on a new campaign for their duty-free store in Dublin, advertising a high-end whiskey brand. They also look forward to leveraging Taboola as a full-funnel marketing solution for future advertising initiatives.
“We used Taboola’s large network of premier publishers and advanced targeting tools to reach a very specific audience of Canadian travelers. We also launched campaigns in both English and French, and retargeted our most engaged users to further increase revenue. Taboola worked with us every step of the way, from building our creative strategy to evaluating and optimizing performance.”
- Christopher Brady, Campaign Marketing Manager, Oliver Agency