Telangana Publications

Telangana Publications wanted to increase traffic and monetization across its sites, driving more engagement and revenue from each user experience. The company was already using Google AdSense to monetize its content, but they were looking to diversify their mix and improve results.

That’s when they found Taboola. As the world’s largest discovery platform, Taboola helps publishers serve content recommendations to over 500 million daily active users across the web each month with native ads.

Telangana Publications started by testing the Taboola Widget, which displays a set number of content recommendations at the bottom of article pages. Once they saw impressive performance from the Widget, they moved on to implement the Taboola Feed, Taboola’s flagship product for publishers.

Taboola Feed uses AI-powered technology to bring the continuous scroll of social networks to publisher sites on the open web. As users scroll through article and category pages, they’re presented with recommended content from the website they’re already on as well as paid placements from other publishers and advertisers. With Taboola Feed, publishers can drive more engagement and revenue from each visitor.

Telangana also used the Next Up feature, which displays recommendations in a sticky slider unit above the fold. And they implemented the Explore More tool, which re-engages website visitors who come from an external application like Google Hangouts or iMessage. When those users leave an article and click back to their app, they’re first shown a feed of personalized content recommendations — giving them another opportunity to engage with organic and monetized content.

After working with Taboola, Telangana Publications increased its organic clickthrough rate (CTR) by 34% across mobile and desktop devices. In fact, compared to other channels, Taboola had the biggest impact on organic recirculation — increasing time on site and user engagement as well.

Now, Telangana Publications is looking to adopt new Taboola recommendations tools like the Homepage Widget. They’ll also use the Read More button to maximize monetization on mobile. Once mobile users are presented with a “Read More” button, they can either click through to the full article or engage with the Taboola Feed, driving even more revenue and on-site engagement.