Flintobox
Taboola and Flintobox Sign Up Families Across India For Monthly ‘Discovery Boxes’
Flintobox Converts Subscribers with Taboola
- 20% Lower Cost Per Acquisition (CPA) than Search and Social Channels
- 15% Increase in Subscriptions
Company
Flintobox is a theme-based “discovery box” service that curates exploratory activities and games for young children, and delivers them to customer homes as a monthly subscription.
Challenge
Engage parents at the right moment to drive new subscriptions at a cost effective CPA.
Solution
Use the Taboola discovery platform to attract highly engaged audiences to informative blog content, eBooks, and customized landing pages to drive sign-ups.
Results
By driving high-quality traffic to the Flintobox website at scale, Taboola has delivered a 15% increase in subscriptions at a lower 20% CPA than any other channel.
Introduction
Flintobox is a theme-based “discovery box” service that curates exploratory activities and games for children between the ages of two and eight.
Delivered to customers’ homes as a monthly subscription, each box is tailored around a specific theme, such as “The Little Scientist” or “Wildlife Safari,” allowing kids to learn about new subjects and develop interests in a fun and engaging way.
Since its launch, Flintobox has carved out a successful niche in the Indian childhood education market, but teaching new parents about its unique product was, at first, difficult.
Flintobox teamed up with Taboola to promote its story on top sites across the web, reaching parents at highly opportune moments to enroll new subscribers.
Content Marketing Educates Potential Subscribers
A major initial challenge for Flintobox was that its subscriptions represented an entirely new concept for parents. The company’s early search marketing efforts proved ineffective, because parents weren’t aware that such a product existed.
They were more likely to seek out traditional media for their children, such as books, toys or television programs.
Flintobox Reaches the Right Consumers with Discovery
Taboola’s predictive algorithm analyzes hundreds of realtime signals to match people with content they may like but never knew existed.
Upon arriving at the Flintobox website, Taboola’s highquality traffic proved to be especially engaged, reducing CPA by 20% compared to other channels, including search and social.
By driving high-quality traffic to the Flintobox website at scale, Taboola has become a significant source of new subscribers for the company.
Flintobox’s previous acquisition efforts were largely based on social media, an increasingly costly and crowded channel. Taboola has emerged as a valuable partner in diversifying the company’s overall marketing strategy in a cost-effective way.
In just the initial phase of its Taboola campaign, Flintobox saw a 15% increase in new subscriptions.
Flintobox is proud of its innovative approach to early child development through monthly activity boxes. However, educating parents about the concept and the product was proving difficult. Taboola has been an effective channel that has helped us reach wider audiences across the web who are ready to discover play-based learning products such as Flintobox.
- Anthony Chacko, Marketing Manager, Flintobox