The Greek National Tourism Organization and Project Agora
The Greek National Tourism Organization and Project Agora Drove 2.6m Video Views with Taboola Ads
The Greek National Tourism Organization and Project Agora Drove 2.6m Video Views with Taboola Ads
- 2.5 m Video Views
- 11.5% Decrease in Bounce Rate
Company
The Greek National Tourism Organization (GNTO) is the governmental board for the promotion of tourism in Greece. Project Agora is a media technology company that helps businesses meet their goals with programmatic and native advertising solutions.
Challenge
Increase awareness and make Greece a top-of-mind travel destination all year round.
Solution
Target audiences across 12 countries with Taboola Image Ads and Video Ads, driving them to the GNTO homepage.
Results
With Taboola, GNTO and Project Agora drove over 2.6 million video views and decreased their bounce rate by 11.5%.
Introduction
The Greek National Tourism Organization (GNTO) is the governmental board for the promotion of tourism in Greece. It operates under the supervision of the Ministry of Tourism. The GNTO’s mission is to make Greece a top-of-mind destination for travelers across the globe.
Project Agora is a media technology company that helps publishers and advertisers increase their revenue and achieve their business goals via programmatic and native advertising solutions. Project Agora is Taboola’s exclusive partner in 26 markets in Central & Eastern Europe, Middle East & Africa (CEEMEA).
GNTO Drives Awareness and Receives Over 2.6 Million Video Views Across 12 Countries with Taboola Native Ads
GNTO had a mission: make Greece a top-of-mind destination all year round. In an effort to drive awareness, they’d created the campaign “All you want is Greece” with taglines like, “You will want to stay forever.” Their main objective was to lead audiences to the VisitGreece.gr website, where people could learn more about specific destinations and experiences. They just needed the right marketing tools to make it happen.
That’s when GNTO found Taboola.
With Taboola, GNTO was able to launch engaging native ads to audiences across 12 countries: Germany, UK, France, Italy, Israel, Austria, Switzerland, Czech Republic, Hungary, Romania, Serbia, and Poland. Native ads are so effective because they blend seamlessly into the user experience, instead of disrupting it.
Together, GNTO and Taboola distributed their Image and Video Ads in highly viewable placements throughout a network of global and local publisher sites. Each image ad included an eye-catching visual, enticing headline, and motivational CTA, inviting viewers to click through and learn more.
With this wide-scale native ad campaign, GNTO surpassed their target goal, generating over 2.6 million video views.
GNTO and Project Agora Decrease Bounce Rate by 11.5% with Taboola Retargeting
After the success of their first native ads, GNTO leveraged the expertise of the Project Agora team to take their campaigns to the next level.
Project Agora suggested launching a retargeting campaign to lower the bounce rate of website visitors. They used the Taboola Pixel to identify users who’d already visited VisitGreece.gr and engaged with content. They then retargeted those users with their relevant native ads across the open web.
With this new retargeting strategy, GNTO and Project Agora decreased the bounce rate by 11.5%, driving higher-quality visitors to their site. Now, GNTO intends to expand their relationship with Taboola through Project Agora, extending their efforts in several other regions.
“Our goal is always to make Greece a top-of-mind travel destination and build awareness for the Greece brand. With Taboola and Project Agora, we were able to reach audiences across 12 countries with eye-catching native ads, driving high-quality visitors to our site and generating millions of video views.”
- Efi Stylidiadi, Head of Advertising Department, Greek National Tourism Organization