YourLifeChoices
YourLifeChoices Doubles Revenue and Engagement with Suite of Taboola Products
Combination of Taboola Feed and Mailbridge Drives Higher Overall Revenue for YourLifeChoices
- 80% Increase in Overall Revenue After Implementation of Taboola Feed
- 2x Click-Through-Rate (CTR) After Implementation of Taboola Feed
- 230,000+ Email Subscribers Monetized with Taboola Newsletter Integration
Company
YourLifeChoices has been making the transition to retirement smoother for Australia’s booming population since September 2000.
Challenge
Find an additional revenue source outside of direct and traditional programmatic sources to increase revenue and to increase engagement with organic content.
Solution
Implement Taboola Feed to monetize users at the end of the article when they’re looking for something new—the moment of next—and Mailbridge to engage newsletter audiences.
Results
With Taboola, YourLifeChoices saw an 80% increase in overall revenue and double the CTR with Taboola Feed, and today, 230,000+ email subscribers are monetized with Taboola’s newsletter integration.
Introduction
Retirement is often something people look forward to, but that doesn’t mean that it is easy. The team at YourLifeChoices has been making that transition smoother for Australia’s booming population since September 2000.
Their content, provided to 230,000 visitors daily, features vital information for those approaching retirement, in retirement and their families, focussing on the issues that matter most as we age.
YourLifeChoices is a one-stop resource for understanding the age pension, superannuation and all information regarding the entitlements and concessions accessible in retirement.
Taboola Feed Provides Significant Increase in Revenue and User Engagement with Organic Content for YourLifeChoices
YourLifeChoices wanted to respond to a significant change in the Australian advertising landscape—they needed an additional revenue source outside of direct and traditional programmatic sources.
YourLifeChoices had tested a competitor prior to working with Taboola. They encountered significantly lower revenue and low content quality—but a major challenge YourLifeChoices faced was keeping users on-site after reading an article.
They started using Taboola’s Widget to reverse this. YourLifeChoices revenue from their on-website inventory, which YourLifeChoices defines as display inventory outside of Taboola, has increased by 286%, while their total revenue has increased by 351% since working with Taboola.
After seeing success, YourLifeChoices implemented Taboola Feed. Taboola Feed allows them to display both sponsored and organic content in this critical place at the bottom of the article where they were seeing users leave— the moment of next.
YourLifeChoices saw that in addition to revenue growth through engagement with sponsored content, the further a user scrolled through Taboola Feed, the higher the CTR on their organic content. Taboola feed brought them an 80% increase in overall revenue and double the CTR.
Taboola’s Mailbridge Integration Generates More Traffic from YourLifeChoices Newsletter
In addition to Taboola Feed, YourLifeChoices implemented Taboola’s Mailbridge Integration in their newsletter.
Taboola has partnered with LiveIntent, the world’s largest email monetization platform, to leverage user data and improve cross-device targeting for a better user experience.
Today, 230,000+ email subscribers are monetized with Taboola’s newsletter integration, making the Taboola integration an essential added feature for revenue.
Taboola’s products are powered by proprietary deep learning algorithms that are powered by the largest dataset of content consumption behavior across the open web. Because of this, Taboola products are applicable to all audiences—in this case, YourLifeChoice’s audience of those interested in retirement.
According to YourLifeChoices, exceptional service from Taboola’s account management team has added value to their business.
We were seeing a significant number of users drop off after finishing our articles and reading the comments sections on the website. Implementing Taboola Feed allowed us to display sponsored content and related articles from our own content at these two drop off areas.
- Drew Patchell, Digital Operations Manager, YourLifeChoices