eToro
How eToro Partnered with Taboola to Build One Of Their Top Media Channels For Acquisition
How eToro Partnered with Taboola to Build One Of Their Top Media Channels For Acquisition
- 30% Of Registrations Converted to Paying Users
- 40% Decrease in Cost Per Mille Views (CPM)
Unternehmen
eToro is a social trading and multi-asset brokerage company that focuses on providing financial and copy trading services.
Herausforderung
eToro was looking for a new media channel to expand their global acquisition and branding activities, that would provide high-quality results at a large scale.
Lösung
Create a yearly plan to promote custom content, video and dedicated landing pages, targeting eToro’s main audience.
Resultate
Over 30% of registrations were converted to paying users, and decreased CPM costs by 40% to reach bigger audiences across their target markets
Einleitung
It’s eToro’s mission to provide financial markets to the masses. Part of this mission includes creating high-quality blog and web content that makes it simple for people everywhere to access financial insights.
In order to get this content in front of more people, eToro turned to Taboola.
FROM A BROAD APPROACH TO CUSTOM AUDIENCES, THIS IS HOW ETORO REACHED THE RIGHT USERS WITH THE RIGHT CREATIVE
Casting a wide net helped eToro initially hone in on audiences with Taboola that would later become their go-tos.
Since then, eToro has made use of a wide variety of Taboola’s audience capabilities, from retargeting, to recommended audiences (best performing segments pulled by Taboola), to attentive audiences (users Taboola identifies as showing high interest in the product, based on their behavior), and more in between.
This approach led eToro to reach the right audiences and meet their targets exceedingly quarter over quarter.
eToro also worked closely with the Taboola Creative Shop. The Taboola Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have run on Taboola’s massive network of premium publishers, as well as thousands of ongoing A/B tests. It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers and video editors to give brands the strategies and assets needed to drive better results for brand or performance advertising goals.
With the Taboola Creative Shop, eToro was able to create timely and relevant assets that were rooted in data and carefully optimized for success.
IN JUST ONE YEAR, TABOOLA HAS BECOME ONE OF ETORO’S TOP MEDIA CHANNELS
As Taboola and eToro’s partnership grew throughout the year, eToro increased the amount of resources and budgets they put towards their Taboola campaigns, adding new products and countries to their campaigns, leading to successful growth and results.
One of eToro’s main goals is to help people acquire financial knowledge. eToro operates in over 140 countries worldwide to promote this goal, and have used Taboola’s vast reach across Europe, APAC and the US to convey this message. They plan to continue growing globally to new countries and using Taboola’s premium publisher network to acquire new users in each country.
Looking ahead, eToro plans to keep expanding It’s work with Taboola, recruiting new members to their Taboola-dedicated marketing team, continuing the collaboration around data and creative, and opening new and exciting opportunities in their target countries in the years to come.
eToro – The Social Trading Platform
“From the start, Taboola has understood eToro’s needs as a brand. We built a strong, accurate plan together, defining our acquisition and branding targets, and we were able to meet all of them, harnessing Taboola’s technology, our close relationship, and smart creatives to reach results and establish Taboola as one of our main media channels.”
- Omer Sadeh, Social Media & Native Acquisition Team Leader, eToro & Rotem Mishan, Marketing Campaign Manager, eToro