Yahoo & Travel Company
Travel Company Achieves 77% Lower CPA with Taboola and Yahoo Native Ads
Travel Company Achieves 77% Lower CPA with Taboola and Yahoo Native Ads
- 77% Lower Cost Per Acquisition Than Target Goal
- 36% Lower Cost Per Acquisition Than Next-Best Performing Channel
Company
A leading international hotel group.
Challenge
Increase high-quality website visits at a more efficient CPA.
Solution
Launch native ads powered by Taboola across Yahoo’s expansive inventory.
Results
With Taboola and Yahoo, the travel company achieved a 77% lower CPA than their target goal and 36% lower CPA than the next-best-performing channel.
Travel Company Drives High-Quality Website Visits from the World’s Largest Native Marketplace
A leading international hotel group was looking for new ways to drive high-quality website engagement at more efficient costs. Specifically, they wanted to lower the cost per acquisition (CPA) for each qualified site visitor.
Taboola and Yahoo had just the solution. The two advertising powerhouses recently joined forces to create what will be the world’s largest native ad marketplace. It combines Yahoo’s vast inventory, which reaches nearly 900 million global readers, with Taboola’s premium native ad supply and industry-leading targeting technology — offering advertisers an unprecedented opportunity to scale their reach on the open web.
That meant this travel company was able to deliver personalized Taboola Ads to targeted audiences across Yahoo’s vast network of premium sites, including Yahoo Finance, Yahoo News, and Yahoo Sports.
The result? By combining the power of both Taboola and Yahoo’s native ad capabilities, the travel company was able to far exceed their campaign goals: They achieved a 77% lower CPA than their target and 36% lower CPA than the next-best-performing channel.