Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
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How to Repurpose Your Social Ads as Native Ads: A Practical Guide
If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...
Taboola Deepens Integration with Google DV360, Giving Advertisers Direct Access to Affinity and In-Market Audience Segments
Advertising with Taboola just got even easier. In 2020, we announced our direct integration with Google’s ...
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
Supply Side Platforms: What Are They, How Do They Work, Types
Supply-side platforms (SSPs) are valuable tools that publishers can use to sell programmatic advertising inventory ...
Paid Traffic for Affiliate Marketing: Sources and Guide
Affiliate marketing is a valuable strategy for publishers that want to earn revenue from their ...
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...
Is Your Back-to-School Campaign Effective? Key Trends from Taboola’s Data
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Does Your Back-to-School Campaign Make the Grade? Check These Key Trends From Taboola’s Network Data
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
“I’m True to Myself”: Taboola Celebrates Pride with Worldwide Internal Event
In celebration of Pride month this June, Taboola Pride hosted an internal online event with ...
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
What are the Pros and Cons of Native Advertising?
Before diving into any new advertising strategy, it’s important to understand its benefits and drawbacks. ...
What is AMP (Accelerated Mobile Page) and How It Can Help Your Website
If you’ve ever clicked on a mobile news article in Google search results, you might ...
Sponsored Content vs Native Advertising — What’s the Difference?
Sponsored content and native advertising may seem similar, but they have important distinctions that marketers ...
How to Use Native Advertising for Affiliate Marketing
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
Types of Attribution Models and How to Choose the Right One for You
Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...
How to Build a Paywall For a Small Website
In the struggle to make up for lost ad revenue, digital publishers are turning to ...
How to Increase Website Speed: Tips to Improve User Experience and SEO
Page speed is now a crucial website feature, because our attention spans are dwindling and ...
Get Ads for Your Website: A Guide to Monetizing Your Traffic
Ready to begin selling ad space on your website, but not sure how to get ...
Financial Campaign Planning: Reaching Audiences During Budgeting Season
It’s that festive time of year again — no, not the period of pumpkins, turkeys, ...
Brand Awareness: Why is it Important?
Marketers know that they need to build brand awareness. According to the US-based Content Marketing ...
Brand Awareness Campaign Case Studies
Brand awareness can seem nebulous and enigmatic, but it isn’t that difficult to define. It ...
How To Create A Landing Page: 5 Tips for Getting Started
A great landing page can mean the difference between having zero, 100, or even 1,000 new leads and ...