Christine Cignoli

Lead generation is one of the pillars of a marketing program, and the technology to ...

Landing pages are a key part of marketing strategy for most businesses. That’s because they ...

As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...

Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...

It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...

Your online identity is everything in the digital age. A great domain name is as ...

What is Affiliate Marketing? Affiliate marketing is a strategy in which a publisher or online ...

Business-to-business (B2B) marketing is the practice of marketing products or services to other businesses, rather ...

Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...

What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...

Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.

In the digital era, creating stellar content is only half the battle — the other ...

LinkedIn is a hugely popular social networking site geared toward professionals. Founded in 2003, the ...

What is a Paywall? Paywalls are digital gates erected in front of website content, often ...

Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...

The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...