Media Mix Modeling: What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Christine Cignoli
By This Author
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
How To Choose A Domain Name: Tips for Branding and SEO
Your online identity is everything in the digital age. A great domain name is as ...
Affiliate Marketing: What It Is, Tips, and Strategies
Affiliate marketing is a strategy in which a publisher or online retailer — an affiliate ...
What Is B2B Marketing? Channels, Solutions, Best Practices
Business-to-business (B2B) marketing is the practice of marketing products or services to other businesses, rather ...
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Customer Acquisition Cost: How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
5 Best Content Distribution Platforms to Grow Your Reach
In the digital era, creating stellar content is only half the battle — the other ...
8 Effective Content Marketing Examples You Need to Try
Content marketing has become more complex as channels and formats have proliferated, particularly for B2B ...
Paid Content Distribution: How Does it Actually Work?
The most popular channels are social media advertising, SEO, or pay-per-click advertising, digital display ads, ...