Euny Hong

Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...

If you’re less than thrilled about using artificial intelligence (AI) for marketing, you’re hardly alone. ...

If you’re a marketing professional, you’ve probably played with generative AI tools like ChatGPT, DeepSeek, ...

Back in the days before Web 2.0, marketers and advertisers had to rely on surveys, ...

If you’re reading this article, your company is obviously far enough along on its e-commerce ...

You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...

Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...

Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...

Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...