GrCN Marketing

Just as digital keeps evolving, so too should marketing agencies. Between repeated algorithm changes that ...

Celebrity endorsements have long been a staple of the marketing industry. From the 1700s, when ...

It’s time to face the challenges of another new year, which also means taking a ...

According to a 2023 study from Wyzowl, a video production agency, 91% of businesses surveyed ...

Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...

Google Ads is the company’s pay-per-click platform, letting businesses reach customers in search results and ...

Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...

Digital content offers consumers solutions for everything from burning fat faster to making money online. ...

Native video advertising integrates branded messages seamlessly into existing content. It usually consists of in-feed ...

Financial services marketing is the process of promoting products and services for financial services businesses, ...

One way to raise brand awareness and create interest in your products and services is ...

Brand awareness is a measure of how much audiences recognize and remember your business. The ...

Marketing metrics can vary by industry or company size, but there are some foundational metrics ...

Your email list is your most valuable marketing tool. As someone running a writing business, ...

Getting personal information is an important part of generating leads. The goal is to create ...

Getting your small business in front of potential customers is an important part of generating ...

Growing your business depends on successful lead generation — that is, identifying what your potential ...

Successful marketing, in which outreach leads to conversions, all starts with data. The more you ...

When running ads, you likely hope to generate leads. That means you need to create ...

The road to making a sale can involve many factors. It’s almost never as simple ...

Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.

Read how Or Cohen-Ofir transitioned from R&D to product management at Taboola, leveraging her technical ...

Explore top TikTok alternatives for brands amid evolving social media dynamics in 2025.

When it comes to creating an effective search engine optimization (SEO) content strategy, the first ...

You’ve probably heard of it, but just what is CCPA compliance? The California Consumer Protection ...

Engaging in e-commerce or selling online offers you a chance to get a slice of ...

In the digital era, creating stellar content is only half the battle — the other ...

Performance marketing is a comprehensive term for online marketing and advertising programs where advertisers only ...

Discover Abby, Taboola’s AI assistant revolutionizing ad campaigns. Meet the global team behind her, and ...

The weekend ahead of President Trump’s inauguration was a roller coaster for content marketers, influencers, ...

Explore effective strategies and tools to boost your website traffic and grow your audience.

Master social media content by knowing your audience, planning strategically, and staying authentic.

Let’s be real, marketing is kind of a drag — I know I personally hate ...

Learn about the pivotal role of Track Leaders in driving innovation, managing cross-functional teams, and ...

Explore the rise and role of MFA sites, their impact on advertisers, and how Taboola ...

Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...

In the following article, I describe how we came up with a way to improve ...

Knowledge sharing is critical for every company that wants to grow and improve. The bigger ...

Introduction In machine learning, one critical challenge is ensuring that the features used during model ...

This year’s global news cycle was filled with numerous memorable events—from Taylor Swift’s unstoppable rise ...

Nowadays, it’s conventional wisdom that search and social platforms aren’t as generous with referral traffic. ...

Introduction & Overview As the landscape of LLMs rapidly evolves, leading providers such as OpenAI, ...

🎉😃🎆🥳‼️🌟– Translation: when your internship turns into a full-time offer! Meet Owen Hsieh, a former ...

Imagine you’re walking down the street and you see a nice car you’re thinking of ...

Ask a Taboolar, “What is Taboola’s superpower?” and you’ll likely hear the answer, “the people.” ...

Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...

Introduction In the first part of this series, we explored how the Tracks methodology empowers ...

A defining moment for me was a conversation with Ning Ning Yu (VP, R&D), where ...

A seemingly unending list of platform choices and advertising methods has led to a chaotic ...

“Without my team, I have nothing. Without my clients, I have nothing. And a product ...

Plan early and optimize strategies to boost holiday sales with Taboola's checklist.

We exist in an unpredictable world that is always changing. New technologies, such as AI, ...

In today’s fast-paced business environment, flexibility and collaboration are key to driving innovation and delivering ...

“Dear Abby, I need your advice. I sell pizza ovens, and I have a website ...

A big congrats are in order as Ning Ning Yu, VP of R&D at Taboola, ...

At Taboola, we are proud to support our working mothers around the globe and create ...

Today’s business landscape is rapidly evolving—and effective leadership is crucial for navigating and driving successful ...

Taboola is the leading recommendation engine in the open web market, serving close to 1 ...

Attracting and keeping new readers is becoming increasingly difficult, but it’s critical to your mission. ...

Can you imagine a world where starting a new job brought you more than a ...

The holiday shopping season can make or break a brand’s success for the entire year, ...

Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...

Did you miss The Native Advertising Panel: A First-Ever Traffic Source Summit with Taboola, Outbrain, ...

Meet David Prestele, who hits rewind to transport readers back in time to when he ...

“When you have a general interest in the work that you do on a day-to-day ...

A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...

The old saying, “Waste not, want not” wasn’t written about digital ads, but it’s still ...

Gali Katz’s journey at Taboola spans an impressive seven years. During this time, she has ...

Despite a reputation as a job-hopping generation, millennials are also known for their strong work ...

Introduction Taboola is the leading recommendation engine in the $80+ billion open web market. The ...

We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...

Asian American Pacific Islander (AAPI) communities consist of approximately 50 ethnic groups speaking over 100 ...

Over nearly six years at Taboola, I’ve worn several hats – starting as an SMB ...

Struggling to create winning ad campaigns week after week? Feeling the pressure to stay ahead ...

It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...

Let’s talk about Cookie Monsters. Since Apple launched ITP in 2017, the advertising industry is ...

We are going to talk about a multi-library project in Android. Not something ordinary, but ...

With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ...

Since it burst onto the social networking scene in 2006, X (previously Twitter) has grown ...

The latest figures are in: retail purchases climbed by 0.7% in March from February, with ...

With a user base of more than 900 million professionals, there’s no question that LinkedIn ...

In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...

Facebook and Instagram, owned by Meta, remain two of the most popular advertising platforms thanks ...

Q2 is a three-month whirlwind of holidays, sporting events, heritage months, and when people kick ...

“Skills and qualifications” is a common category listed in any job description for candidates to ...

In a world where the average human attention span is a mere 8 seconds, grabbing ...

“We also draw parallels between musical talents and the approach to leadership. There’s an emphasis ...

In honor of Women’s History Month, Taboola hosted LeadHer, an inspiring Women in Leadership panel ...

Dropshipping has become a popular strategy for aspiring entrepreneurs who want to start an online ...

As the lucrative e-commerce market continues to thrive, one business model has emerged as a ...

There’s a good reason why dropshipping has become one of the most profitable and accessible ...

Taboola’s Brett Underhill, Director of Global Talent Acquisition and Learning and Development, sat down with ...

Every advertising campaign is different, but they all begin the same way: with an in-depth ...

In today’s fast-paced digital landscape, advertisers face an uphill battle to capture audience attention amidst ...

Do you ever go to a local boutique brewery and buy a Carlsberg? Drive to ...

As a powerful mental and physical stimulant, it’s been proven that clapping our hands has ...

At Taboola, creating an inclusive workplace for women starts by developing our female-identifying Taboolars and ...

A note from the writer: This piece is dedicated to women across all industries and ...

In previous articles, I went into an efficient implementation of internationalization using react-i18next for browser ...

In today’s fast-paced world of data-driven applications, real-time access to database changes is no longer ...

Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...

With the ever-changing pace of today’s job market, I was eager to learn more about ...

Did you know that Yahoo reaches nearly 900 million readers around the world each month, ...

Each year, we honor the many accomplishments Black Americans have contributed to our culture and ...

The month of January signifies numerous moments, with one key classifier being “Dry January,” otherwise ...

If you really think about it, every ad campaign tells a story about your brand. ...

Regardless of product type, marketing strategy, and objectives, every marketer has something in common: we ...

In the rapidly evolving landscape of e-commerce, mobile marketing attribution has emerged as a critical ...

In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...

Ah, the holidays – a time for frosty cheer, twinkling lights, and the annual shopping ...

I saw our CEO, Adam, on Instagram and thought, “What do I have to lose?” ...

The landscape of Chrome extension development underwent a significant shift with the introduction of Manifest ...

In the previous article, we discussed the limitations of using Redux and the need to ...

Search engine optimization (SEO) and conversion rate optimization (CRO) may seem like two entirely distinct strategies. While ...

Affiliate marketing is changing the way brands sell – and the way consumers learn about ...

When starting any new initiative, especially in an employer brand role responsible for championing the ...

(© Koelnmesse) Whether you love it, hate it, or are still trying to decide, generative ...

The fourth quarter of the year isn’t just a season of festivities. It’s a season ...

When job interviewing, how often do you feel seen for more than just what’s on ...

Search the term “Hispanic Heritage Month” (HHM), and you’ll read about how this monumental event ...

Running a successful online venture in today’s ever-evolving eCommerce landscape is no walk in the ...

AI continues to take the world by storm — most recently seen with the wave ...

Picture this: You’re a developer crafting a powerful Chrome extension designed to enhance the browsing ...

At its core, lead generation is the process of using digital marketing strategies and tactics ...

In today’s world, when hearing that someone has spent eight years at the same company, ...

At Taboola, we’re constantly innovating to help advertisers improve performance. What started as a single, ...

The Barbie movie has taken the world by storm, crushed it at the box office ...

In a digital world that’s constantly evolving, few things are permanent — so when players ...

Advertisers, it’s time to gear up and get ready for the winter holidays – your ...

The holiday season is a time of magic and mayhem, joy and consumerism. It’s also ...

Generative AI is proving to be a Rorschach test for publishers globally. Some editors stare ...

Advertisers can use affiliate marketing to reach new, niche audiences across the web and boost ...

Jingle bells, holiday sales, and…data analysis? You bet! For businesses, the holiday season isn’t just ...

When thinking about career development, how often do we consider that exploring other career interests ...

A build process is a critical procedure triggered by new code changes (Git push). Its ...

One of the day to day trade-offs that we are forced to make when writing ...

Taboola is bringing the power of Generative AI to advertisers across our network — revolutionizing ...

Pride month is in full force, and this year, it’s more than rainbow treats and ...

It’s no surprise that car customers are looking for ways to drive more sustainably and ...

Finance is one of the fastest-changing industries in the world — with banking apps, digital ...

Super Sunday is one of the biggest advertising opportunities of the year — and not ...

The global tourism industry grew by over 40% in 2022 after steep drops in 2020 and 2021. ...

A year ago, we at Taboola kicked off a POC to migrate our Spark workload ...

The Dark Ages We initially adopted oVirt as our virtualization platform, and it proved to ...

Back in 1949, the US officially established May as Mental Health Awareness Month to increase ...

Last month, to celebrate Women’s History Month, Taboola hosted a Women in Leadership event. After some ...

Our Story and Humble Beginnings Taboola, a company that has more than 500 million daily ...

ChatGPT – Marketing friend or foe? I recently read a heated discussion between content marketers ...

Women have fought for workplace equality for centuries, and undeniable progress has been made. Data ...

App installs may have dipped after the pandemic, but they’re expected to rise again as mobile usage ...

I recently talked with Bloomberg Media’s CEO Scott Havens about how the company is investing ...

Super Sunday is one of the biggest advertising opportunities of the year — and not ...

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...

I never saw myself as the managerial type. Probably due to the manager typecast I ...

Not long ago Taboola announced our transformative, 30-year partnership with Yahoo. Earlier this month we ...

Times are changing, and the advertising ecosystem is being shaken up. Brands that relied on ...

What happens when you set a goal to increase Taboola’s critical data processing path capacity, ...

Running a publishing business is nothing short of a juggling act. Publishers need to strike ...

These are the two seemingly conflicting sentences that describe the state of the ad tracking ...

If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...

Brand lift studies illustrate the impacts of customers’ campaigns on various KPIs, including brand awareness, ...

Publishers today have to monetize their content to survive. Even if you already offer subscriptions ...

Today is a big day. A big win for the Open Web and a big ...

No matter how many strategies you use for driving e-commerce sales, it’s important not to ...

When your product or service is in downtime you lose more than just money. You ...

Advertising with Taboola just got even easier. In 2020, we announced our direct integration with Google’s ...

Baseball is notoriously difficult to prognosticate. Despite the copious statistics on every pitcher, position player and ...

Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great ...

Coming out of the pandemic and into new generational challenges, like high inflation, how can ...

Now that we’re in the thick of holiday season planning, there’s still time to take ...

Sleighbells might not be ringing yet, but Christmas is already occupying consumers’ and advertisers’ brains. ...

Bugs can be annoying most of the time, but if you’re lucky enough (or unlucky, ...

The gender gap is far from closed, which makes supporting and championing women all the ...

You’ve probably heard more than once about Google eliminating third-party cookies in Chrome. It was initially ...

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, ...

Going to upgrade your data pipeline to Spark3? Read about the issues we encountered while ...

Let’s say you just created the perfect ad campaign. You’ve targeted your ideal customer, you’ve ...

It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...

Skyrocketing inflation and rumblings of an upcoming recession are dominating news headlines and water cooler ...

tl;dr Redux Toolkit (RTK) saves time and reduces complexity, and the Redux stewards want it to ...

Native advertising and video content are powerful — but combined, they’re proven to increase brand ...

Even with the last 50 years of progress, the LGBTQ+ community still faces an uphill ...

The United States Supreme Court has overturned federal legal protections for the right to an ...

If there was a way to make any of my applications ANR proof, I would ...

I remember living in Israel, 15 years ago when the Netflix Prize was announced — ...

Anyone working as a product analyst or product manager has a crucial role in ensuring ...

Congratulations are in order! Three Taboola women have been nominated for the Women Leading Change Awards. ...

In the first part of this interview with Christian Broughton, The Independent‘s Managing Director, Adam Singolda, ...

Publishers are tasked with strategic decisions about exactly what editorial content to create and how ...

Memorial Day means different things to different people. Some observe the holiday with a serious ...

Programmatic advertising comes in many forms. Each one helps publishers better sell ad inventory across ...

At its core, programmatic advertising involves using technology platforms to automatically buy and sell digital ...

In celebration of International Women’s Day 2022, Taboola had the pleasure of hosting a lunch for our ...

Social media has a powerful pull on people: we stay in touch and feel connected ...

Newsplace, the news app I’m working on, was born 2 years ago. Just like a ...

Today is the big day – you’re finally launching an exciting new feature that you’ve ...

Programmatic advertising was created to make ad buying and selling easier. That’s because it gives ...

Every once in a while, you stumble across a TV series that reflects aspects of ...

While the marketing landscape has seen its ups and downs in the past few years, ...

Can you create value by not building features? In this blog post, I will share ...

In March of 2017, I had the pleasure of writing a letter to Taboola that ...

In the wake of the COVID-19 pandemic, native advertising remains an important tool for digital ...

Joshua Bell is the musical director of the Academy of St. Martin in the Fields, ...

Supply-side platforms (SSPs) are valuable tools that publishers can use to sell programmatic advertising inventory ...

Im täglichen Miteinander ist es hilfreich, manches Mal inne zu halten, sich umzusehen und einander ...

German news site RP ONLINE launched their paid content model at the start of the pandemic and ...

“Celebrating the past, planning for the future.” This was the first International Women’s Day theme adopted by ...

It’s officially US Women’s History Month! Throughout the month, accomplishments of women from our past ...

Taboola offers generous parental leave policies, supporting caregivers with up to 26 weeks paid leave.

Advertiser success is one of Taboola’s main goals as we want to help our advertisers ...

Launching digital ad campaigns can be complicated: You have to collect data, understand your audiences, ...

Programmatic advertising is all about using technology to streamline the ad buying process. With AI-based ...

In a dynamic world, your Kubernetes security infrastructure should also be dynamic. Many Kubernetes applications ...

What if publishers could leverage the same level of data-driven personalization as the world’s biggest ...

When you set out to build the world’s largest content recommendation platform that performs to ...

What articles are capturing readers’ attention one month into 2022? Of course, you guessed right: pandemic-related ...

Love is in the air. Usually, consumers are getting ready to cozy up with their ...

Messages like “My turtle is working overtime,” and “Finally, ‘t.pensize’ choose the size of the ...

Something strange happened while I worked with Kafka. While adding a new consumer from Kafka ...

There are more than 350 developers at Taboola, and each day dozens of changes are ...

If you want a successful online business, you have to get people to your website, ...

Twinkle lights, festive decorations, gifts galore…the holidays are upon us, and consumers are ready to ...

How can brands reach consumers with creative, effective messages? How can organizations put their best ...

The past year has seen greater visibility of and interest in initiatives related to Diversity, ...

What does iOS 14.5 mean for marketers? You came to the right place to find ...

For the past few years, SmartBid has been adopted to optimize Taboola’s advertisers’ conversions. In ...

As a website owner, it can be difficult to get enough traffic to your site, ...

Affiliate marketing is a valuable strategy for publishers that want to earn revenue from their ...

There’s been a lot of moving and shaking beneath the feet of the advertising industry ...

Let’s be honest – one of the most cumbersome tasks a digital marketer faces is ...

Many years have passed since the first time Javascript entered our web pages, turning them ...

Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...

The auto industry continues to feel the impacts of COVID-19, which caused US auto sales ...

In 1994, Missouri high school teacher Rodney Wilson gathered his fellow teachers and local leaders ...

Using Samplex to Scale Up your Spark Jobs When I encountered Taboola’s data a few ...

For over five hours this week, the world lived without Facebook, Instagram and WhatsApp. The ...

Native ads can help advertisers reach audiences across all stages of the marketing funnel. Since ...

We know that sales and marketing are two different functions in a business. Whether your ...

You’re confident with what your business is offering, and you’ve nailed your brand identity. Now, ...

In celebration of the UK’s Black History Month, Taboola’s employee resource groups (ERGs) TaboolaInCulture and ...

Stories sell. “1000 songs in your pocket” helped Apple sell the iPod, and “1% For ...

While many users discover new content through search or social, the homepage is a regular ...

Many R&D buzzwords and acronyms can seem like complex jargon — unnecessary shortcuts for concepts ...

Halloween looks like it will overflow with treats for retailers ready to take advantage of ...

Brands and musicians can learn a lot from each other. As new digital and e-commerce ...

When it comes to efficiently marketing today’s digital businesses, access to sophisticated online marketing tools ...

During the pandemic, most companies quickly adapted and moved to a work-from-home model, as a ...

Remember when digital advertising was about getting your ads in front of as many eyeballs ...

Calls to action (CTAs) are often the most underutilized and underrated way to increase engagement ...

*Excerpt from email originally sent by Aviv Sinai to Taboola’s R&D team There have been ...

As students prepare to head back into the classroom this year, back-to-school marketers have a ...

As students prepare to head back into the classroom this year, back-to-school marketers have a ...

The future of the open web is e-Commerce, and that’s where we’re going. I’m incredibly ...

I’ve recently had the privilege of speaking with some incredible people from our investment firms ...

The last 18 months have been a challenging time, not least for growing companies looking ...

Today is a big day for us, we’re a public company. The last six months ...

In celebration of Pride month this June, Taboola Pride hosted an internal online event with ...

We at Taboola have an exciting announcement: We’ve been shortlisted for “Best Brand Engagement Campaign” ...

“Content recommendation” is a term you hear pretty regularly when discussing online content marketing and promotion. Done ...

As of 2023, there are more than 2.6 billion online buyers worldwide, and close to ...

As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...

2020 was a mixed year for the entertainment industry, both in the UK and worldwide. ...

The world is not flat, it’s highly nested With over 4 billion page views per ...

As cute as macaroni art and papier-mâché projects made by the kiddos can be, this ...

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns ...

Last year, Google announced it was implementing a new set of metrics called Core Web ...

Before diving into any new advertising strategy, it’s important to understand its benefits and drawbacks. ...

Blogs have been around for decades, and they still generate big returns and brand visibility ...

$1 billion pledges are nice, but their partners deserve more. Consumer companies, including the industry’s ...

Summit Media is a leading digital lifestyle network in the Philippines, serving over 31 million unique ...

If you’ve ever clicked on a mobile news article in Google search results, you might ...

Nish Patel doesn’t tend to have a hard time figuring out what sports fanatics are ...

Sponsored content and native advertising may seem similar, but they have important distinctions that marketers ...

Native advertising is booming. The recent Global Native Advertising Market Research Report by IT Intelligence Market forecasts ...

You wrote your code. You even tested it. And now, you are eager to git ...

We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies ...

When it comes to brand awareness, when and where you meet someone is just as ...

There’s no question that eCommerce is a challenging space. With the industry continuing to evolve ...

We’re continuing to celebrate women throughout the month of March and beyond. We’re sitting down ...

In part 1 of the series we shared the architecture of Taboola’s PV2Google service which ...

Have you ever tried building an infrastructure to upload 150TB a day? Have you ever ...

March is Women’s History Month and today is International Women’s Day. This is a time ...

You can’t talk about gender equity in the advertising industry without putting it in the ...

You know that person — maybe a close friend, spouse or sibling — with whom ...

When it comes to the impact of Black Lives Matter on the advertising and publishing ...

Although the events of the last year have put racial justice, diversity, and equity firmly ...

Answering the question, “does my site provide a good user experience?” can be complex. Last ...

If I was to predict 2030, I would have predicted that machines would be helping ...

The turbulence 2020 brought opened up new conversations about brand safety, digital privacy, and risk ...

Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...

I started Taboola from my bedroom in my parent’s house back in 2007 because I ...

Taboola has always empowered advertisers to reach audiences across the world’s top sites. Now we’re ...

Running ad campaigns without an attribution model is like ordering food without knowing where it’s ...

In 2020, so much felt insurmountable. Normal life was upended, and people everywhere sought out ...

The cookie seems to be crumbling. Come 2022, Google Chrome plans to make third-party cookies ...

On the surface, it may seem like the two concepts that drive advertising—creativity and data—are ...

According to Adobe Analytics, U.S. consumers spent $10.7B on Cyber Monday sales in 2021, making it the ...

Photo caption: Ning Ning Yu (Left) and Tawainese Vice President Lai Ching-te (Right), taken after ...

By Ariel Pisetzky and Tarek Shama Taken for Granted Taken for granted. That’s the way ...

By Ariel Pisetzky and Tarek Shama Taken for Granted Taken for granted. That’s the way ...

If you fall, fall right – a tale of SRE critical incident management By Yehuda ...

October marks Black History Month in the UK (BHM). It’s a time to celebrate the ...

The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the ...

It’s 2020, and Adweek’s Chief Brand Officer Danny Wright sets the scene. Although we’re all ...

Strapping computer monitors to your back and cycling halfway across the city to deliver them ...

Each year, DMEXCO is unlike any other past versions of itself, bringing forth new topics ...

Taboola is one of the largest content recommendation companies in the world. We maintain hundreds ...

It is all over the news, we’re not acquiring Outbrain. Now to what happened: Outbrain ...

Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...

By: Nicole Uvieghara This opinion piece reflects a Taboola employee’s personal views and reflections about ...

I want to start with why I care so much about diversity, equity and inclusion ...

Failure. I need to talk about failure, and not any failure, my failure. I need ...

So, the firefighters are in your data center, there is no electricity, and the pager ...

In the struggle to make up for lost ad revenue, digital publishers are turning to ...

More than ever before, health & fitness consumers have options at their disposal to take ...

Content optimization is the the process of ensuring that content is written, published and technically ...

As the Black Lives Matter movement continues to sweep the United States, brands have attempted ...

Page speed is now a crucial website feature, because our attention spans are dwindling and ...

This post is not about K8S – nor is it about AWS. It is not ...

It’s been four months since it started. So much is going on in the world, ...

The story starts with metrics. Every mature software company needs to have a metric system ...

Digital marketing allows brands to capitalize on the enormous scale and diversity of the internet, ...

MySQL Slave Replication Optimization Written by Yossi Kalif & Ariel Pisetzky MySQL in Taboola So ...

Discover effective strategies for designing email capture landing pages that convert.

If you’re looking for a quick way to improve your real estate marketing, start creating ...

In Taboola, we deal with scale, huge scale. A small issue might turn into a ...

Under regular circumstances, marketers grapple with creating advertising content that’s both engaging and effective. In ...

Over the past month, marketers have been heads down giving extra thought to every video ...

To kick this off by stating the obvious: we are living in an event-free world. ...

The way you reach your audience can be as important as the why behind your ...

Taboola, the world’s largest discovery platform, is proud to announce that we have directly integrated ...

When you create a piece of video content, and it’s time for the 35-year-old new ...

In some fields, data and analytics are cut and dried. Data is consistently correct, reliable, ...

I wanted to share my thoughts about the current situation, and what we’re doing as ...

At Taboola, milestones are celebrated. When a team member heads into the next step of ...

Ask any company if they have the best employees, and they’re bound to say yes, ...

Empowering advertising and digital marketing professionals is an essential part of Taboola’s core mission. Through ...

Easter is a holiday that brings people together. Families don their best pastels and gather ...

To facilitate flexibility and technological hype, you want to work with people who know how ...

At Taboola, milestone moments are tangible. When a member of the team takes the next ...

Can you believe it’s 2020 already? I feel like I just wrote my 2018 year ...

Within the walls of a workplace, it’s common to simply punch the clock day in ...

We wrestle with a lot of technical jargon in digital marketing. Case in point: the ...

In a world where just about anyone can be a content creator, and the human ...

Ready to begin selling ad space on your website, but not sure how to get ...

A landing page is a single web page created as a destination for a specific ...

Adding lead generation strategies to your marketing toolbox is one of the best ways to ...

In the food industry, consumer tastes and preferences are always shifting. The brands who become ...

At Taboola, no single person’s work experience is defined simply by their role. The value ...

With thousands of options to choose from, finding the perfect WordPress template can feel like ...

At Taboola, we work daily on improving our Deep-Learning-based content-recommendation model. We use it to ...

In this blogpost I will describe how we, at Taboola, changed our metrics infrastructure twice ...

Sometimes we need to test urgent features fast. It has to be within a very ...

For many people, October 30th, 2019 was just a regular day––work, meetings, coffee, repeat––but for ...

There’s no getting away from it: digital advertising has changed. Display ads (often known as ...

How much money did you spend last quarter, and how much of it did you ...

Today, there seems to be more places than ever where a company and a potential ...

Our core business at Taboola is to provide the surfers-of-the-web with personalized content recommendations wherever ...

From giving the most vulnerable a voice to holding the most powerful accountable, great journalism ...

It’s that festive time of year again — no, not the period of pumpkins, turkeys, ...

The integration between a newly developed code into an existing code is always a challenge. ...

Imagine you’re lost in a rainforest. You suddenly spot something moving out of the corner ...

At Taboola, we know that a team is only as strong as its leader, and ...

In the world of online news, a lot changes from one year to the next. ...

If laughter is the best medicine for life, could it also cure your video marketing ...

In today’s fast-changing digital marketing landscape, finding hard-working, enthusiastic and technically-savvy individuals to join our ...

Imagine it’s 2025, five years into the future. What will marketing and artificial intelligence (AI) ...

Our advertisers all want the same thing, to build relationships with potential readers or clients ...

Introduction Newsrooms are under constant pressure to deliver the most up to date, relevant, and ...

At Taboola, our goal is to predict whether users will click on the ads we ...

My First Time Running a Hackathon I’ve planned events before – but never anything like ...

I have not always worked at large scale companies such as Taboola. I have started ...

Synchronized Clocks: Someone has to be blamed… I blame Ariel. He took one look at ...

Leads are oxygen to businesses. No leads, no chance for survival. But by relentlessly pursuing ...

A few years ago, one of my friends suggested me to become a cybersecurity teacher ...

As a content discovery product, we need to be able to pace the campaign through ...

On our day to day lives, professional relationships matter. Theoretically, how QA should handle themselves ...

About 8 months ago my team and I were facing the challenge of building our ...

What is the connection between kernel system calls and database performance, and how can we ...

Delivering good product to live environment requires big effort from R&D. Under the software development ...

Brand awareness can seem nebulous and enigmatic, but it isn’t that difficult to define. It ...

Writing features as added chunks into an ever growing one bulk of code is unorganized ...

Our first decade at Taboola was devoted to the open web. Our second decade will ...

This post describes how to use Android ContentProvider to allow automatic system initialisation for your ...

At Taboola, one of our top priorities is to help you to create and run ...

Humans’ command of language has always set us apart from all other forms of life—our ...

Native advertising now accounts for the largest share of all digital advertising. Back in 2013, ...

If you happen to write code for a living, there’s a pretty good chance you’ve ...

For the past year, my team and I have been working on a personalized user ...

My first date with my company – or – how onboarding looks from a freshman’s ...

A joint post with Ofri Mann We went to ICLR to present our work on ...

My Little DOH! Moment Did you ever debug a piece of code, and said to yourself: ...

Every candidate we recruit goes through a long process of evaluation. Near the end of ...

Ever wondered exactly how your customers find you and decide that your products or services ...

“I do not regard advertising as entertainment or an art form, but as a medium ...

It’s boomtime for fashion and beauty brands in the world of ecommerce. According to eMarketer, ...

When was the last time you saw a Facebook ad, clicked, arrived on a product ...

A cultural change is afoot. Users are consuming content in new ways, and publishers need ...

Intro At Taboola we use Spark extensively throughout the pipeline. Regularly faced with Spark-related scalability ...

The Digital Media industry in Europe is brimming with intelligent, pioneering and creative women who ...

Happy International Women’s Day! Today is the day we celebrate the social, economic, cultural and ...

“Publishers are well aware that if native advertising is to be a long-term solution, they ...

Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly ...

Effective marketing campaigns don’t materialize out of thin air. They rely on a unique combination ...

How to structure your TensorFlow graph like a software engineer So you’ve finished training your ...

“Any fool can write code that a computer can understand. Good programmers write code that ...

“The brand who first finds the key to unlock the door to discover the mystery ...

Some of the problems we tackle using machine learning involve categorical features that represent real ...

You put a lot of thought into forging smart content strategies for your clients and ...

If you are using web cookies to operate your online business you probably know already ...

User acquisition takes constant work. There is no one-size-fits-all strategy. Although many companies use the ...

In the last couple of years deep learning (DL) has become a main enabler for ...

Ever thought about presenting your work to others? Talking in a meetup or a conference? ...

I can’t believe it’s been a year since I wrote our 2017 year in review. ...

We all have these amazing machines in our development and testing labs, and we know ...

A couple of months ago my team had its first experience working with Java fibers, ...

A couple of months ago my team had its first experience working with Java fibers, ...

About a year ago we incorporated a new type of feature into one of our ...

Early last month, I was asked to head out to Singapore for a one-day conference ...

Content discovery networks place native ads on news sites and the websites of premium publishers. ...

Connecting Riders to Relevant, Local and National Content, Enriching Users’ Experience I’m excited. I started ...

If you’ve been following our tech blog lately, you might have noticed we’re using a ...

Many years ago I met Grant Whitmore, who then was the executive vice president of ...

As VP of IT at Taboola, my teams and I are overwhelmed with logs, pinned ...

The web is full of third-party scripts. Sites use them for ads, analytics, retargeting, and ...

So you just finished designing that great neural network architecture of yours. It has a ...

Announcing a strategic partnership to deliver “Apple News” experience on Android devices. Smartphones have become ...

As a team member in the Scale Performance Data group of Taboola’s R&D, I had ...

The success of your campaign greatly depends on the accuracy of your data—and these days, ...

As deep neural networks (DNN) become more powerful, their complexity increases. This complexity introduces new ...

I was fortunate to find myself on a panel discussing Warhol, and the intersection of ...

From 1 Employee to 1,000 to 1.4 Billion People We Recommend To Every Month, Capturing ...

A great landing page can mean the difference between having zero, 100, or even 1,000 new leads and ...

Introduction One of the key creative aspects of an advertisement is choosing the image that ...

Disruptive brands are emerging in their markets with a bang, and in many cases, are ...

Axel Springer’s BILD Group is one of Europe’s largest and most innovative publishing houses, known ...

The top-line goal of marketing teams everywhere is to encourage leads through the funnel, converting ...

Waiting in line to get your coffee. Working on a work assignment and need to ...

As a creaky Taboola veteran (six years strong!), I couldn’t be more excited about today’s ...

In the first post of the series we discussed three types of uncertainty that can ...

Now that we know what uncertainty types exist and learned some ways to model them, ...

Our self-service platform enables thousands of entrepreneurs to be discovered on premium sites, and we ...

According to eMarketer, the highest percentage of consumers report using smartphones to access news content—we’re ...

Brand awareness strategies can make or break a company’s campaign. As the first stage of ...

Understanding what a model doesn’t know is important both from the practitioner’s perspective and for ...

The chief purpose of all well-crafted landing pages is to motivate those who land on ...

We’re excited to announce an exclusive, three-year partnership with Le Figaro, which includes the implementation ...

We all want to reach our audience at the right time—advertisers and publishers alike crave ...

Ahead of the Cannes Lions International Festival of Creativity next week, we wanted to get ...

Now that more than a year has passed since our first deep learning project emerged, ...

Today’s best content marketing strategies are all about cost efficiently scaling your audience to increase ...

Do you know that feeling when you’ve finished working on a feature, pushed the code, ...

As you may know, in three weeks the General Data Protection Regulation (GDPR) will be ...

Back in 2012, when neural networks regained popularity, people were excited about the possibility of ...

The digital publishing industry faces ongoing challenges, with site traffic being a key concern. According ...

Five years ago I met David Kenny, who had then just became the CEO of ...

We’re on a mission to improve user experience on the web—both in terms of the ...

One pleasant morning I got to work, thinking this day couldn’t get any better. But ...

International Women’s Day, celebrated this March 8th, is a global day celebrating the social, economic, ...

Sometimes the road to the seat at the table isn’t always straight—actually, most of the ...

Google is Search, and Facebook is Social. We want to be everything in between, to ...

The agency environment and native advertising haven’t always been immediate obvious friends, but according to ...

This is a tale of heroism, of overcoming obstacles and hardships. This is a tale ...

You’ve seen them out there—the disruptive brands that have figured out the web, nailed the ...

Bauer Media UK is the media group that currently reaches 40 million people through 107 ...

Trusted Media Brands, Inc. (TMBI), run by Bonnie Kintzer, is the umbrella company for many ...

We’ve been proud to be a part of the ads.txt initiative from the beginning—the initiative ...

Many would describe 2017 as a pivotal year. We saw a lot of big changes ...

Everyone—publishers, brands and audiences alike—want video, and the industry is responding. By 2019, brands and ...

Hello Git user. In this blog post I will discuss a technique for a unique ...

We’ve invested even further in brand safety for our advertisers, and have enrolled in the ...

Programmatic video advertising is on the rise and shows no signs of slowing down. The ...