Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Katherine Pickles
By This Author
To Minimize Ad Waste, Automate Optimizations
The old saying, “Waste not, want not” wasn’t written about digital ads, but it’s still ...
Cookieless Future: How to Adjust Your Marketing Strategy
It felt like advertisers collectively breathed a sigh of relief at Google’s latest delay. We ...
Launch and Scale a Successful Campaign with Maximize Conversions – Tips & Tricks
In today’s challenging economic climate, advertisers need to know that their marketing budgets translate into ...