Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Paige Cerulli
By This Author
Marketing Campaign Management: All You Need To Know
Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...
Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Channel Fatigue: How to Overcome It in Performance Marketing
What is Channel Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Ad Revenue: What It Is, How To Calculate It
What Is Ad Revenue? If you’ve carefully built your website and developed a large audience, ...
The Best Financial Affiliate Programs for Marketers
If you’re looking to make money through financial services without becoming a banker or accredited ...
How to Create the Perfect Facebook Business Page
Facebook is a powerful marketing platform, and it’s a key element of most marketing plans. ...