Renault On Demand
Renault On Demand & SoWhat Increase Lead Qualification by 22% with Taboola Native Ads
Renault On Demand & SoWhat Increase Lead Qualification by 22% with Taboola Native Ads
- 22% Increase in Lead Qualification
- 20% Increase in Website Sessions
- 17% Increase in Paid Contracts
Company
Renault On Demand’s mission is to offer a subscription vehicle service that facilitates the mobility of Brazilian consumers. SoWhat is a consulting firm where strategy and creative work hand-in-hand to reduce lead times and integrate thinking and execution in a single contact point.
Challenge
Educate consumers about Renault On Demand’s service and subscription model, which is a relatively new product in the Brazilian market.
Solution
Use Taboola Image Ads to reach audiences across top publisher sites in Brazil, driving potential customers to the Renault on Demand website and dealer networks.
Results
With Taboola and SoWhat, Renault On Demand drove a 22% increase in lead qualification, 20% increase in website sessions, 17% increase in paid contracts, and 11% increase in leads.
Introduction
Renault On Demand’s mission is to offer a convenient vehicle subscription service for Brazilian drivers on the go. With Renault On Demand, customers can simply pay a subscription fee, fill up their vehicle, and enjoy a Renault without bureaucracy.
Renault On Demand offers access to subscription vehicles from the Renault brand, with plans ranging from 12 to 48 months, and several mileage options. All modalities include documentation, full insurance, IPVA, maintenance and registration.
SoWhat is a consulting firm where strategy and creative work hand-in-hand to reduce lead times and integrate thinking and execution in a single contact point. SoWhat is made up of senior marketing executives from leading multinational organizations, along with agency creative directors from independent and multinational agencies to ring new and different perspectives to any marketing project.
Renault On Demand Educates Customers at Scale with Taboola Image Ads
Renault On Demand needed to educate Brazilian customers about its new and innovative subscription service. Since the subscription model is relatively new to the Brazilian market, Renault On Demand had the unique challenge of promoting this fresh offering while explaining its key benefits in an informative campaign.
That’s when their partner agency SoWhat recommended Taboola. As a leading content recommendation platform, Taboola helps advertisers reach 600 million daily active users across a vast network of premium publishers.
For this campaign, Renault On Demand tapped into the audience of local publishing partners like Editora 3 Isto É. They reached these engaged readers at just the right moments with Taboola Image Ads, which are composed of a compelling headline, eye-catching visual, and click-worthy call to action.
Each native ad led to a landing page, where potential customers could learn more about the features and benefits of Renault On Demand. They could also immediately start searching for car models near them to get a quote and start the subscription process.
Renault On Demand & SoWhat Drive 17% Increase in Paid Contracts with Taboola
Throughout the campaign, Taboola was on-hand every step of the way to provide guidance and strategic recommendations.
“The work of the Taboola team was exemplary,” said Paulo Neto, Marketing Manager of Mobilize Lease&Co. “We faced some challenges of tight deadlines and customized creatives for different channels, but the team always managed to handle situations well and responded promptly. In addition, they are always willing to bring new insights, formats, and improvements to enhance our campaign performance.”
As a result, Renault On Demand and SoWhat met and exceeded their KPIs. With Taboola, they generated a 20% increase in website sessions, 11% in leads, and 17% in paid contracts. They also increased lead qualification by 22% with Taboola sponsored content.
“Taboola’s biggest differential was the reach we obtained with the campaigns, especially in terms of awareness,” Neto said. “The buzz and engagement from the publisher properties brought a greater flow of customers not only to our website, but also to Renault dealer networks.”
“Working with Taboola has opened up new opportunities for us to make our brand even better known in the Brazilian market. Taboola also offered excellent curation of publishers that matched with our messaging. In fact, we can attribute the success of our campaign to their account management team, which was highly prepared to meet the unique challenges of the automotive market.”
- Paulo Neto, Marketing Manager, Mobilize Lease&Co