Taboola wins exclusive two-year partnership with German digital media leader Ströer Content Group
Taboola, the leading discovery platform, has inked an exclusive two-year partnership with Ströer Content Group, the leading digital media house in Germany.
Cologne, Germany – February 6, 2017 – Taboola, the leading discovery platform, has inked an exclusive two-year partnership with Ströer Content Group, the leading digital media house in Germany. Ströer Content Group was recently ranked first in AGOF´s (Working Group for Online Media Research)provider rankings after merging Ströer Digital, Interactive Media and OMS.
As part of the strategic partnership, Taboola content recommendations will first be integrated with T-Online.de and sister websites including Giga.de, Spieletipps.de und Kino.de. Subsequently, the full Discovery platform will roll out across the entire Ströer publisher network, including Taboola Newsroom for editors/writers, Taboola Native for sales teams, and Taboola Personalization for product teams.
“Taboola offers a flexible technology platform for content recommendations, with excellent service that helps us to open up new opportunities in the monetization of our websites through its innovation. The great willingness of the team to lead this cooperation to success has also convinced us personally and we are very pleased to know one of the best and most innovative providers in this field, with Taboola at our side,” saidMarc Schmitz, CEO of Ströer Content Group.
A newcomer to the German market, Taboola already has an impressive and growing publisher portfolio in Germany that includes WELT, MSN, Sport1 and MHS Digital GmbH.
As it expands its publisher partnerships, Taboola is also growing through acquisition. The company recently acquired Commerce Sciences, a pioneer in web personalization and on-site optimisation, to enable publishers to customize the full page experience.
“We are humbled that Ströer has chosen us as a partner,” says Adam Singolda, founder and CEO of Taboola. “Ströer is a key player in Germany, and we look forward to working with the Ströer team on innovative ways to drive growth around audience, engagement and revenue, connecting people with content they may like and never knew existed.”
About Taboola
Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.