The Associated Press Signs 2-Year, Exclusive Agreement With Taboola To Monetize and Engage Consumers In Native Mobile App

Largest U.S.-based News Agency Leverages Taboola To Drive Engagement and Revenue Across All Platforms

NEW YORK, JULY 21, 2015 – Taboola, the world’s leading discovery platform, today announced an exclusive, 2-year agreement with The Associated Press, the essential global news network. In an effort to drive audience engagement, Taboola’s personalized content recommendations will be seamlessly implemented into the APMobile app for global and local news, as well as on its desktop and mobile websites used by digital publishers.

Founded nearly 170 years ago, AP is a not-for-profit news cooperative that serves as one of the most trusted sources of independent news. AP Mobile allows users to customize their news feed and has been downloaded more than13 million times.

“Native mobile app monetization is a big part of the future for online publishers, and we’re honored that The Associated Press has chosen to work with us,” said Adam Singolda, founder and CEO of Taboola. “The native app integration we have is truly beautiful and conveys the opportunity for consumers to discover personalized content in a native mobile environment. We look forward to working with the AP on boosting audience engagement, providing value to the readers, as well as to AP’s members.”

Taboola’s algorithm-based recommendation engine analyzes hundreds of real-time signals including collaborative filtering, geography, context, device, and social media trends to match specific content with users that are most likely to be interested. When users engage with content on Taboola’s network, revenue is earned and split with the publisher.

About Taboola

Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, New Delhi, Tel Aviv, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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