Sony Pictures
Sony Pictures Entertainment Thailand Uses Taboola Video To Promote Upcoming Spider-Man, Goosebumps and Venom Movies
Taboola Video Drives Awareness of Popular Blockbuster New Movie Releases
- 194,000+ Completed Video Views
- 411,000+ Impressions
Company
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE (Thailand) Ltd. opened an office in April 2017 after being part of Joint Venture with Walt Disney (Thailand) for almost 20 years.
Challenge
Increase awareness and ticket purchases for upcoming movie releases by leveraging upcoming movie trailers.
Solution
Use Taboola Video to promote movie trailers for upcoming Spider-Man, Goosebumps and Venom movies.
Results
With Taboola, SPE Thailand has seen an over 194,000 completed video views and over 411,000 impressions.
Introduction
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.
SPE’s Motion Picture Group includes film labels Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation and Sony Pictures Classics.
SPE (Thailand) Ltd. opened an office in April 2017 after being part of Joint Venture with Walt Disney (Thailand) for almost 20 years.
SPE Thailand Distributes Movie Trailers on Taboola Video to Reach Audiences at Scale
SPE Thailand wanted to drive large amounts of awareness for upcoming movie releases—specifically Venom (Oct. 2018), Goosebumps: Haunted Halloween (Dec. 2018) and Spider-Man into the Spider-Verse (Jan. 2019).
They wanted to find a channel that would help them drive both awareness and ticket sales. To do so, they traditionally distributed movie trailers on popular social media sites which helped create awareness but hadn’t made a significant impact on ticket sales.
SPE Thailand started working with Taboola in the hopes of impacting both branding and performance goals, as well as for the opportunity to reach a wider range of target and prospective audiences on premium publisher sites.
Taboola Video is an elegant, non-disruptive experience that is optimal for branding and awareness goals. Videos are backed by the scale and reach advertisers need across exclusive inventory.
SPE Thailand Sees 194,000 Completed Video Views Using Taboola Video
SPE Thailand targeted viewers on tablet and mobile devices in Bangkok for this campaign.
With Taboola, SPE Thailand has seen an over 194,000 completed video views and over 411,000 impressions.
SPE Thailand was happy with Taboola’s account management, which they found valuable in terms of consulting on topics like audience targeting and creative strategy.
SPE Thailand looks forward to expanding their relationship with Taboola, and utilizing the Taboola Video Studio in the future to continue to support their various goals.
We have previously used several different digital platforms for our advertising campaigns. Traditional mediums have always been part of our campaigns, and with the changes in how audiences consume media, so we have adjusted our strategy accordingly. Taboola Video has proven to be a great platform to bring us massive campaign scale.
- Dujdao Promobol, Executive Director, Marketing for Sony Pictures Thailand