With so many tech tools available, it’s never been easier to start an e-commerce business. But the landscape is now so competitive, successfully growing an e-commerce shop is far more challenging than you’ll likely expect. The right platforms will automate some of the tougher tasks, freeing you up to focus on growing your business.
5 Best E-commerce Marketing Software to Consider in 2025
1. Shopify
For ease of use, it’s tough to beat Shopify, which features a user-friendly interface and a wide range of integration options. If you want a site that will grow with you, Shopify’s a great choice.
Goal: Easy setup and management of online shops.
Suited for: Businesses of any size that are interested in a platform that makes it easy to set up and manage an e-commerce shop.
Features:
- Drag-and-drop store setup.
- Built-in SEO optimization tools.
- Advanced shopping cart features.
- Inventory management.
- Built-in shipping solutions.
- Marketing tools.
Pricing Comparison: While Shopify isn’t the most affordable solution on the market, it’s far from the most expensive. The midrange pricing makes it a good fit for midsized businesses or small businesses that plan to grow quickly.
Pros:
- Easy to use.
- Scalable.
- Wide range of integrations.
Cons:
- Transaction fees for third-party providers.
- Limited customizations in lower tiers.
- No email hosting.
2. BigCommerce
Limiting your sales to one channel can cost you, so BigCommerce can help expand your reach. The omnichannel capabilities let you sell in person, on social media, or on your website, with marketing tools that make promotion easy.
Goal: Create a highly customizable e-commerce selling experience.
Suited for: SMBs needing customization and integrations.
Features:
- Omnichannel selling.
- Inventory automation tools.
- Support for multiple locations.
- Abandoned cart recovery.
- Multi-currency support.
- Customizable checkout.
Pricing Comparison: Slightly higher than competitors.
Pros:
- Highly customizable.
- Free 15-day trial.
- No added payment fees.
Cons:
- Steeper learning curve.
- Pricier than some competitors.
- Limited AI tools.
3. WooCommerce
WordPress users may want to check out this plug-in that turns your website into a storefront. WooCommerce is open-source, so there’s no cost to add it to your WordPress site, but you’ll need to add other features via plug-ins, and those prices can add up as your business grows.
Goal: Adding an online shop and marketing tools to a WordPress site.
Suited for: Businesses who build their sites using WordPress.
Features:
- Open-source and free.
- Hundreds of themes available.
- Integration with hundreds of plug-ins.
- Inventory management via plug-in.
- Comprehensive reporting.
- Appointment and booking plug-ins available.
- Shipping carrier integrations.
Pricing Comparison: Best value in its class.
Pros:
- No cost.
- Easy implementation.
- Highly customizable.
Cons:
- WordPress site required.
- Slows down site load times.
- Some tech knowledge is required.
4. Wix
Wix’s e-commerce builder makes it easy to create a store. Simply choose a template and use the drag-and-drop editor to customize your design. You can easily add products in bulk by uploading a CSV file, or you can move items over from another site using the Cart2Cart app.
Goal: Set up a shop that’s easy to create and manage.
Suited for: Business owners who want an easy store setup.
Features:
- Built-in AI technology.
- Hundreds of customizable templates.
- Easily add multiple products at once.
- Multichannel inventory management.
- Recurring payment support.
- Multicurrency support.
Pricing Comparison: More affordable than many competitors.
Pros:
- Multichannel selling.
- Highly customizable.
- 24/7 support.
Cons:
- Product limits.
- Limited scalability.
- Limited e-commerce features.
5. Squarespace
Like Wix, Squarespace is a DIY website creation tool that offers e-commerce solutions. For ease-of-use, it’s one of the best platforms out there, but with fewer templates than some competitors, you may find your design options limited.
Goal: Set up a simple storefront that emphasizes products.
Suited for: Time-challenged business owners who want an easy-to-use solution.
Features:
- Easy-to-use website builder.
- Unlimited number of products.
- Abandoned cart recovery tools.
- AI tools.
- Support for shipping, fulfillment, and taxes.
- Wide range of integrations.
- Mobile store management.
Pricing Comparison: Lower priced than competitors, but the $23 per month plan will be necessary for business-geared features like analytics and advanced customizations.
Pros:
- No transaction fees.
- Easy to use.
- 24/7 support.
Cons:
- Fewer templates than competitors.
- Sluggish performance.
- Can’t easily change templates.
Best eComm Marketing Platforms Compared
|
Tool |
Goals |
Best for |
Features |
Pricing |
|
Getting a new business set up. |
Startups and new business owners. |
Easy-to-use store builder, analytics, built-in marketing tools. |
Starts at 4.2 cents per transaction. |
|
|
Customizable online shop. |
More advanced small- and medium-sized businesses (SMBs). |
Omnichannel selling, hundreds of templates for customizability. |
Starts at $29/month. |
|
|
Add e-commerce to WordPress. |
WordPress site owners. |
Themes and integrations to expand your shop’s functionality. |
Free. |
|
|
AI-driven website building. |
Business owners who want a drag-and-drop solution. |
Hundreds of design templates, customizable templates, AI tools. |
Starts at $17/month. |
|
|
Design-focused website creation. |
Simple, streamlined website storefronts. |
Unlimited products, abandoned cart recovery, variety of integrations. |
Business plans start at $23/month. |
|
|
Performance marketing and lead generation. |
Scalable lead generation and conversion optimization. |
Diverse ad formats, AI ad placement optimization, predictive audience targeting. |
$50 daily minimum. |
How to Choose the Best Tool for Your E-Commerce Business
Setting up an e-commerce business is no easy feat — you’ll need to get your online storefront set up and start driving traffic to it. Here are some tips on choosing the best tools for your e-commerce business.
Define Your Business Needs
Each business is unique, and those differences call for unique solutions. Tyneshia Dise, owner and founder of The Innovative Design Group, offers a crucial question to ask yourself before you start shopping for tools: “Are you selling physical products, digital goods, or subscriptions?” she asks. “Certain platforms cater better to specific business models.”
Consider Scalability
With any luck, you’ll outgrow your current setup over time, say, when your customer base increases and you grow your team. That’s why Dise suggests looking for scalable solutions that grow with you.
“One platform I recommend is Shopify. It remains an e-commerce titan because it’s easy to use, scalable, and boasts a massive app store,” she says. “The built-in marketing tools, direct integration with social media, and store customization in Shopify make it a dream for business owners who want to focus on sales rather than tech headaches.”
Evaluate Integration Capabilities
When it comes to marketing your e-commerce shop to boost sales, the key is integration. Justin Christopher, manager of e-commerce and marketing at Klatch Coffee, also recommends popular platforms like Shopify, since widespread adoption leads to more off-the-shelf integrations.
“This includes popular tools that marketers already know and love: Klaviyo for email and SMS messaging, and platforms like Recharge or Bottomless for offering recurring subscriptions to consumers,” Christopher says.
Considerations Before Deciding on the Best E-Commerce Marketing Tool
Once you’ve established your goals and lined up your product offerings, it’s time to build and market your e-commerce business. Here are some things to consider as you’re researching e-commerce tools.
Budget and Pricing Structure
Startups and small businesses don’t have unlimited resources. You’ll need funds for website hosting, website themes, marketing, raw materials, and packaging, among other expenses. Scouting out cost-effective solutions, both for your website hosting and the apps you use, can create savings that add up over time.
“It’s common for e-commerce platforms to cost $30 to $300 per month,” Alan Smith, CEO of TracSoft, explains. “WooCommerce is a simple web hosting service and domain and you are able to use the software, connected to Stripe or PayPal, and have an e-commerce website in a matter of hours for less than $20 per month.”
User-Friendliness
Most technology comes with a learning curve, but some platforms are more intuitive than others. When you’re researching any tool for your SMB, look for video demos that show you exactly how the solution works. If a video isn’t readily available, you can sometimes reach out to the provider and ask for a one-on-one demo, especially if you’re considering spending a considerable chunk of change on the solution.
As Dise points out, it’s also important to consider how the new solution will integrate with other solutions you’ve chosen. If you’re starting from scratch, take a look at a platform’s integrations and extensions. “Look for seamless integrations with your existing marketing stack,” Dise advises.
Technical Support
For SMBs, having technical support when needed is essential. You likely don’t have the funds to pay a full-time dedicated IT team, and even if you do, your on-site support won’t have the in-depth knowledge necessary to troubleshoot every piece of software you use.
That’s where customer support comes in. Most reputable solutions provide tech support when needed, but will that support come quickly? If you have to put in a help ticket and wait two or three business days for a response, it will have an impact on your business. Look for solutions that provide support the way you prefer it, with the turnaround time you’ll need.
Marketing Capabilities
Marketing is essential for any small business. Whether you’re setting up e-commerce on your WordPress site, selling on an existing marketplace, or choosing a new CMS for your sales team, it’s important to take a look at the marketing capabilities of any platform you use.
“The right platform should allow businesses to sell seamlessly across multiple channels, automate key sales processes, and scale without expensive redevelopment,” Marquet Media’s Kristin Marquet urges. “Marketing integrations are critical — if a platform doesn’t support social commerce, retargeting ads, and email automation, it won’t be competitive in today’s market.”
Reporting Needs
Data is more important than ever. To remain competitive in 2025, you’ll need to understand the ROI on all of your marketing efforts. For that reason, it’s important to look at the reporting capabilities of every platform you use for selling products and marketing your business.
“You can better meet customer needs when you understand more about habits, interests and preferences, and to do that, you need to gather data, so it makes sense to start that on day one,” Christopher says.
Key Takeaways
A successful e-commerce shop starts with choosing the right tools to market your products and boost sales. You’ll need to look at cost, usability, and app integrations to ensure every platform you add to your toolbox will grow with your business. Defining your business goals and your budget ahead of time can help you narrow your options.
More on E-Commerce Marketing Tools
E-commerce businesses have unique needs when it comes to marketing. You’ll have to make sure you reach customers where they spend the most time, whether that’s social media, email, or video. Here are a few more expert tips on maximizing your e-commerce business’s ROI.
How Do E-Commerce Marketing Tools Improve Online Sales?
The right e-commerce marketing tools excel at helping you learn more about each customer. You can see how visitors are interacting with your shop, as well as which types of posts and ads get the most conversions.
“Features like automated abandoned cart emails, AI-driven product recommendations, and one-click upsells improve conversion rates with minimal manual effort,” Dise enthuses. “Integration with CRM tools also enables businesses to personalize marketing messages, strengthening customer relationships.”
Can Social Media Marketing Tools Be Integrated With E-Commerce Platforms?
Most modern e-commerce platforms either include social media marketing tools or provide this functionality through plug-ins. Here are social media capabilities for the social media tools listed above:
- Shopify: Includes tools that help you sell on Facebook, Instagram, TikTok, and YouTube. The App Store includes apps that will help you sell on Pinterest and SnapChat.
- BigCommerce: No social media tools available, although you can add social icons to your site to make it easier for customers to follow you and share products with their followers.
- WooCommerce: Extensions help you sell on Pinterest, TikTok, Instagram, and Facebook.
- Wix: The built-in editor helps you create visually appealing graphics to promote your site on social media. Using the Social Media Marketing tab in your site’s editor, you can also create and schedule posts.
- Squarespace: Create images and posts directly from the website editor, thanks to integrations with Facebook, Instagram, X, Pinterest, and LinkedIn.
“Social media is a major driver of e-commerce sales, so choosing a platform with the right integrations is essential,” Dise says.
Frequently Asked Questions (FAQs)
What are the 4 Ps of marketing in e-commerce?
The four Ps of marketing in e-commerce are:
- Product: Understanding the products you sell and their unique value proposition is essential to marketing your e-commerce business.
- Price: Properly pricing products is a tricky endeavor when you’re running an online store. You want to be competitive while also ensuring you charge enough to be profitable.
- Place: Where do you sell your products? Some e-commerce shops only sell online, while others maintain both physical and virtual storefronts.
- Promotion: How and when you promote your products plays a direct role in your success.
“When small business owners pick a platform, they need to think about if the platform will scale with the company,” Denise Murray, marketing manager for Microdose Mushrooms, reiterates. “If they are growing, they will need a platform that can accommodate increased products, buyers, and orders. The platform needs to accommodate the scale while promoting the company and integrating with other software.”
How do you grow e-commerce sales?
Growing e-commerce sales is a matter of getting the word out about your offerings while also paying close attention to your store activity. Over time, you’ll learn which marketing efforts work and which don’t. A combination of search engine optimization, email marketing, social media outreach, and carefully tracking results can help grow an e-commerce shop.
“The key to sustained growth isn’t just having the right platform,” Marquet explains. “It’s about leveraging every marketing tool available to create a high-converting, omnichannel experience that drives consistent revenue and long-term brand success.”
