Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
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Best Creative Practices for Performance Marketers in 2025
Performance advertisers in 2025 are using data and audience insights to reach prospects and ...
Featured Articles
Channel Fatigue: How to Overcome It in Performance Marketing
What is Channel Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
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When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
Best Display Ads of 2024: What Worked, and Why
Since the first modem crackled and screeched its way online decades ago, the digital landscape ...
5 Best Display Advertising Networks in 2025
If you’re an advertiser looking to maximize the ROI of your ad campaigns, it’s more ...
News
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AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
5 E-commerce Trends Which Will Impact Online Shopping in 2025
Online shopping isn’t just a goldmine — it’s a necessity for strategic marketing. Last year, ...
Optimization
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Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Resources
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E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
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Best Creative Practices for Performance Marketers in 2025
Performance advertisers in 2025 are using data and audience insights to reach prospects and drive ...
B2B Marketing Strategies to Keep Growing Your SMB
Most small to medium-sized businesses (SMBs) think about individual customers when it comes to their ...
How to Build an E-Commerce Marketing Plan That Works
It’s no secret that online shopping has continued to grow over the last few years, ...
Strategy
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Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...
Marketing Budgets: A Guide to Spend on Advertising Efficiently in 2025
Running a small business means you likely oversee every aspect of the company, even with ...