Best Performance Marketing Software for 2025
Measuring and optimizing performance marketing efforts isn’t optional if you want to remain competitive online. ...
Marketing Hub
Topics
Latest
Read Post
How Trump’s Tariffs Are Affecting Digital Advertisers
On April 2, 2025, following months of warnings and widespread speculation, the Trump Administration ...
Featured Articles
Channel Fatigue: How to Overcome It in Performance Marketing
What is Channel Fatigue for Performance Advertisers? Search and social media have been the foundation ...
Are Google Ads Worth It? When and Why They Don’t Work
Take a minute and ask yourself this question: When was the last time you intentionally ...
Create your first
campaign with Realize
Channels
View All
Channel Strategy: Definition And Types
Some of the best marketing strategies use multiple channels. By marketing through channels like social ...
Yahoo Ads: A Guide with Proven Tactics for Success
Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...
When Facebook Ads Won’t Help Performance Advertisers
For many marketers, Facebook may appear to be where your target market is hanging out, ...
News
View All
How Trump’s Tariffs Are Affecting Digital Advertisers
On April 2, 2025, following months of warnings and widespread speculation, the Trump Administration announced ...
AI in Digital Marketing: Definition, How to Use It in Your Strategy
You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...
8 Top Performance Marketing Trends for SMBs To Know in 2025
Businesses have access to more data than ever, thanks to ongoing growth in the data ...
Optimization
View All
Frequency Capping Explained
Consumers today are subjected to a tremendous amount of advertising. Whether they’re scrolling social media ...
Campaign Optimization: What It Is, Best Practices
Long gone are the days of Mad Men-era campaigns, when the bottom line was the ...
AI Conversion Rate Optimization: How to Use It To Increase Engagement and Sales
Conversion rate optimization (CRO) has been around in some form or another since people first ...
Resources
View All
E-commerce’s Seasonal Gold: Insights from Connexity’s Q2 2024 Playbook
In Q2 2023, consumers opened up their wallets for online purchases, resulting in significant year-over-year ...
A Snapshot of Super Bowl LVIII, Told by Taboola’s Readership Data
Super Bowl LVIII is days away — which team will leave Las Vegas as champions? ...
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Solutions
View All
Lead Generation vs. Prospecting: Key Differences
You need clients and customers that convert, and you can go to them, or attract ...
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
Marketing Campaign Management: All You Need To Know
Marketing campaigns are powerful tools, but they’re also complex. These campaigns are structured efforts working ...
Strategy
View All
Return on Ad Spend (ROAS): Know How Your Ads Are Performing
In the simplest of terms, if you spent $100 on an online ad, and later ...
Predictive Audiences: What They Are, How They Work
As marketers embrace the age of AI, a new way to identify prospective customers has ...
Predictive Analytics in Marketing: How It Works to Drive Performance Growth
One one hand, some might say you can never have enough data when it comes ...