Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
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11 Articles
Media Buying: What Is It, Planning and How to Puchase Ad Space Wisely
Have you ever paused mid-scroll because an ad seemed to speak directly to you? Or ...
Branded Content Examples: Effective Campaigns that Engage Audiences
One way to raise brand awareness and create interest in your products and services is ...
Top Advertising Channels for a Cookieless World: Insights from an Advertiser Survey
A cookieless world will threaten the effectiveness of some advertising channels—specifically those that survive off ...
Best AI Marketing Tools
We’ve officially entered the era of AI. There’s no denying that artificial intelligence is rapidly ...
International Cat and Dog Days Re-tail Marketing Strategies to Drive Purr-chases
It wouldn’t be an understatement to say that American consumers are obsessed with their pets ...
How RP ONLINE is Growing Digital Subscriptions in Real-time
German news site RP ONLINE launched their paid content model at the start of the pandemic and ...
Best Practices on Native Programmatic
Native ads can help advertisers reach audiences across all stages of the marketing funnel. Since ...
The Future of Data: Intent Recognition with Bombora’s VP of Audience Solutions
We all want to reach our audience at the right time—advertisers and publishers alike crave ...
How Publishers Boost Business with Taboola: Segmented Monetization (Part 3)
Online publishers today face an increasingly fragmented audience, with readers arriving from a growing number ...
How Online Publishers Boost Business with Taboola: A Results Analysis (Part 1)
The world of digital media is constantly evolving, and the only way for publishers to ...